Home Versus Zyro vs VWO Simplicity vs. Complexity Zyro vs. VWO VWO became a bloated suite of heatmaps and recordings. Zyro remains a dedicated, high-performance revenue engine. Zyro VS VWO Feature Comparison Table Feature Zyro VWO Script Size (Bloat) Impact on page load time. Lightweight (< 15kb) Heavy (Suite Load) Bandit Algorithms Auto-optimize for revenue. Included on All Plans Enterprise Only Revenue Attribution Full-path ROI tracking. Native Integration Basic Goals Zero-Flicker Engine Edge-cached delivery. Standard Requires "SmartCode" Pricing Transparency No hidden contracts. $0 Start / Monthly Sales Call / Contracts Detailed Analysis 1. The "Suite Tax" VWO charges you for Heatmaps, Session Recordings, and Surveys—even if you only want to run A/B tests. This "Suite Tax" means their script is heavier, slowing down your website for features you might not even use. Zyro is a precision instrument. We do one thing: Revenue Optimization. Our script is tiny, loads instantly, and doesn't bog down your site with unnecessary tracking code. 2. Gatekeeping the Best Tech VWO has Multi-Armed Bandit algorithms, but they lock them behind their expensive "Enterprise" tier. This forces small and mid-sized businesses to use slower, less efficient "Frequentist" testing. Zyro believes every business deserves to maximize revenue. We include our advanced Bandit algorithms (Thompson Sampling) on every plan, so you stop losing money on losing variations immediately.