Rankings and traffic don't pay the bills—conversions do. Attribute organic revenue so SEO earns a permanent seat at the table.
Set Up Conversion Value
- Define micro and macro goals in Conversion Goals (thank-you pages, trials, demos) and assign currency-based values.
- Map goals to key pages and intents in each page's Action Plan.
Attribute & Report
- In Performance Report → Organic ROI, view Goal Value, Avg. Value per Visitor, and Top Valuable Pages/Keywords.
- Use Optimization Hub to prioritize by Value Opportunity / mo and track uplift after changes.
Make It Ongoing
Review monthly, promote proven pages with internal links, and sunset low-value content. Tie budget asks to projected and realized Goal Value.
FAQs
- What if we lack prices?
- Use proxy goal values (lead quality, LTV estimates) and revise as data matures.
- How often to review?
- Monthly—prioritize winners and sunset low-value content.
Do this: Mirror GA4 goals in Zyro with currency values, then report in Organic ROI.
Last updated 2025-11-01
FAQs
What is From Clicks to Conversions: How to Measure the True ROI of Your SEO?
Rankings and traffic are great, but what's the real business impact? Learn how to connect your SEO efforts to conversions and calculate the true ROI of your work.
How do I get started?
Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.