Most SEO plugins are excellent tools, but they give you empty boxes and expect you to be the expert. They require you to do all your own keyword research, competitor analysis, and content writing.
Zyro is different because it's a strategy engine. It analyzes your competitors and your site's data to tell you what to do, then provides AI tools to help you do it. Plus, it includes a full suite of conversion tools (like heatmaps and A/B testing) that plugins lack.