Welcome to Zyro Help & Documentation

Your guide to installing Zyro, connecting your data, and using our AI Copilots to drive measurable growth for your business.

Installation

Installing Zyro takes under a minute. Add your unique script to your site’s global head template so it loads on every page.

Step 1: Get Your Script

Log in to your Zyro account, add your site, then open Settings → Install to copy your unique JavaScript snippet.

Step 2: Add to Your Website

Paste the snippet just before </head> in your global layout (e.g., theme.liquid on Shopify, or a header/footer plugin on WordPress).

<script>
  (function (w, d, s, v, z, n) {
    w.zyro = w.zyro || function(){ (w.zyro.q = w.zyro.q || []).push(arguments) };
    w._zyroSettings = { siteKey: 'YOUR_UNIQUE_SITE_KEY', version: 1 };
    z = d.createElement('script'); z.async = 1; z.src = s + w._zyroSettings.version + v;
    n = d.getElementsByTagName('head')[0]; n.appendChild(z);
  })(window, document, 'https://www.zyro.world/scripts_tracker/zyro-tracker-', '.js');
  zyro('track', 'pageview');
</script>
Tip: After installing, visit a few pages on your site and return to Zyro; the status in your site settings should update to “Active”.

Dashboard Overview

Your dashboard is mission control: a concise snapshot of performance and a prioritized queue of actions, all powered by our Orchestrated AI.

  • Overall Goal Value: Your primary KPI, showing the total monetary value of conversions over the last 30 days with trend comparisons.
  • Smart Feed: A prioritized list of critical issues and high-value opportunities with direct links to the tools needed to take action.
  • Top Movers: The conversion goals, pages, or social posts with the largest positive or negative performance shifts.

Always work from the top of the Smart Feed—items are automatically ranked by their projected impact on your bottom line.

Strategy Copilot

The Strategy Copilot is the central brain of the Zyro platform. It analyzes data from all other copilots to find the signal in the noise and create a clear, prioritized path to growth.

Optimization Hub & ROI-Driven Action Plans

The Optimization Hub treats your pages like a financial portfolio, showing you where to invest your time for the best returns. You can quickly filter your pages to find the biggest opportunities.

  • Top Priority & Highest Potential: Instantly see which pages have the most potential value based on search volume, difficulty, and your conversion data.
  • Content Decay: Find once-popular pages that are losing traffic and need a refresh.
  • Action Plans: From the Hub, launch a step-by-step SEO checklist for any page. Each plan includes a projected monthly Value Opportunity, AI suggestions for titles and metas, competitor insights, and links to other tools like A/B testing or heatmaps.

Unified Analytics & ROI

Connect your activity to revenue with a 360° report that unifies GSC, social, and website behavior data.

  • Organic ROI: Go beyond traffic to track the monetary value generated by organic search over time. Identify your most valuable pages and keywords.
  • Channel & Attribution Analysis: Understand which marketing channels (Organic, Social, Direct) are driving conversions and which URLs are most effective at assisting sales.
  • Market Trends: See interest-over-time for your core topics and discover rising queries to inform your next content or campaign.

Content Copilot

Create expert-level drafts in minutes, not days. The Content Copilot is an end-to-end system that uses live data to guide your content from ideation to a published, high-performing article.

AI-Powered Content Briefs

Never start with a blank page again. Provide a target keyword and Zyro's AI will generate a data-rich brief with everything your writer needs to create content that ranks.

  • Automated Research: Pulls live SERP data, competitor outlines, common keywords (entities), and "People Also Ask" questions.
  • Outline Builder: Manually create your H2/H3 structure or import an outline scraped directly from a top-ranking competitor's URL.

AI Article Generation & Editing

Turn your brief into a full-length, SEO-optimized draft with one click. Then, refine it in our rich text editor, which includes built-in AI assistants.

  • One-Click Drafts: Generates unique content grounded in your research for factual accuracy and topical relevance.
  • In-Editor AI: Highlight text to expand on a point, or ask the AI to suggest alternative headlines.
  • Automated Schema (JSON-LD): Easily add structured data (like Article or FAQ) without writing code to help you earn rich results in search.

Content Workflow Management

Organize your entire content pipeline, from initial idea to published article, using visual boards.

  • Kanban Boards: Drag and drop briefs and articles through customizable stages (e.g., Planned → Researching → Writing → Published).
  • Calendar View: Schedule content and visualize your publishing cadence.

Social Copilot

Your central command for social media. Create and capture demand by connecting your content strategy directly to your social channels, amplifying reach and driving traffic back to your site.

Campaign Composer

Create a universal caption and campaign brief once; Zyro's AI tailors unique variations for each social platform and helps you schedule them at the optimal time.

  • Generate with AI: One click adapts your core message for each network's tone and format.
  • UTM Builder: Centralize tracking parameters for consistent analytics.
  • Smart Suggestions: Get AI-powered suggestions for relevant hashtags and optimal posting times based on your historical data.
  • Workflow Management: Manage posts from draft to approval to scheduled, with team assignments.

Social Analytics

Track the metrics that matter across all your connected accounts in one dashboard. See what's working and how your social efforts are impacting website traffic and conversions.

Conversion Copilot

Stop guessing, start proving. Understand exactly how users behave on your site, then run statistically-sound experiments to turn more visitors into customers.

Heatmaps & User Journeys

Visualize user behavior directly on your pages to find friction points. Spot dead clicks, rage clicks, and scroll drop-offs, then analyze the most common paths users take toward a conversion.

  • Segment Behavior: Compare clickmaps for converters vs. non-converters, or mobile vs. desktop users.
  • Funnel Analysis: Identify the biggest drop-off points in your key conversion funnels.

Custom Conversion Goals

Define what success means for your business. Track conversions based on more than just page visits.

  • Goal Types: Track when a visitor lands on a specific URL, clicks an element (using a CSS selector), or reaches a specific scroll depth percentage.
  • Value Assignment: Assign a monetary value to each goal to power your ROI calculations.

Your custom goals are used everywhere in Zyro, from filtering heatmap segments to determining the winner of an A/B test.

A/B & Bandit Testing

Run powerful client-side experiments with a flicker-free script and robust statistical analysis. Test headlines, copy, CTAs, and layouts to ship what wins.

  • Audience Targeting: Target tests to specific segments like device type, country, or traffic source.
  • Bandit Mode: Enable to automatically shift more traffic toward the better-performing variation while the test runs, maximizing conversions.
  • Clear Results: Zyro declares a winner with statistical confidence using Bayesian or Frequentist models.

Platform & Integrations

The core features that power the Zyro engine and connect it to your ecosystem.

Connecting Your Accounts

Unify signals to power smarter recommendations. Manage all integrations under Settings → Connections.

  • Google: Search Console, YouTube
  • Social: Meta (Facebook/Instagram), Pinterest, Reddit, LinkedIn, TikTok

Alerts & Notifications

Get proactive notifications in your team channels. Add webhook URLs for Slack, Discord, or Telegram and choose triggers for significant performance drops, critical indexing issues, or new high-value opportunities.

Billing & Subscription

Manage your plan, payments, and invoices from your account settings.

  • Plans: Upgrade, downgrade, or cancel your subscription at any time.
  • Payments: Update your payment method via our secure portal.
  • Invoices: View and download all past invoices for your records.

FAQ

Does Zyro work on my platform?

Yes—Shopify, WordPress, Squarespace, Webflow, Wix, BigCommerce, and custom sites. Just paste the single line of code into the global head of your site.

Do I need to be technical to use Zyro?

No. The entire platform is designed for marketers, founders, and agencies. Most features are point-and-click. Advanced exports are optional.

How quickly will I see results?

Many users see immediate clarity from the Smart Feed and achieve faster content production within the first day. Rankings and conversion improvements depend on your market and execution cadence, but our platform is designed to help you prove the impact of your work via the unified ROI reporting.