Zyro Help & Documentation

Step-by-step guides for installing Zyro, connecting your data sources, and using the Strategy, Content, Social, and Conversion Copilots. Learn how to prioritize the next best move, ship fixes fast, and prove ROI in one view.

Updated on December 25, 2025 · Zyro Docs

Installation

Installing Zyro is lightweight and does not require a developer. You paste one script into your global <head> and Zyro begins collecting behavior, powering your Smart Feed, and unlocking A/B testing and goals.

Step 1: Copy Your Script

In Zyro, go to Settings → Install and copy your personal snippet. This snippet is unique to your site and includes your site key.

Step 2: Paste It Once

Paste the snippet just before </head> in your global template (theme.liquid in Shopify, a header/footer manager in WordPress, or custom layout in Next.js/Webflow/etc.). You only need to do this once. 

<script>
(function (w, d, s, v, z, n) {
  w.zyro = w.zyro || function(){ (w.zyro.q = w.zyro.q || []).push(arguments) };
  w._zyroSettings = { siteKey: 'YOUR_UNIQUE_SITE_KEY', version: 1 };
  z = d.createElement('script'); z.async = 1; z.src = s + w._zyroSettings.version + v;
  n = d.getElementsByTagName('head')[0]; n.appendChild(z);
})(window, document, 'https://www.zyro.world/scripts_tracker/zyro-tracker-', '.js');

zyro('track', 'pageview');
</script>
After install: browse a couple pages of your live site, then return to Zyro. Your site status will flip to Active. That means data is flowing and insights will start to appear.

Dashboard & Smart Feed

The dashboard is the “what matters right now” view. It is not a vanity chart wall. It highlights shifts in traffic, conversion, and engagement and tells you what to do about them.

  • Overall Goal Value: Your main KPI. Shows total tracked conversion value in the last 30 days, with trend arrows.
  • Smart Feed: Ranked list of opportunities, issues, and quick wins. Every card includes suggested next actions, not just a warning.
  • Top Movers: Pages, funnels, or campaigns with the biggest positive or negative change since last period.
  • Performance Report: One click from the dashboard into a deeper multi tab view covering Organic Search, ROI, Audience, Site Health, Market Trends, and more.
  • Market Pulse: Surfaced topic and keyword shifts so you can see where demand is rising or cooling in your space.
  • Detectors Behind the Feed: Smart Feed cards are generated by detectors that watch rank drops, GSC mid pack opportunities, breakout topics, UX friction, and test results in the background.

Work from the Smart Feed first. It is already sorted by projected impact, so you are always moving the highest leverage item next.

Strategy Copilot

This is the “brain.” The Strategy Copilot pulls in data from SEO, content, user behavior, testing, and social and then turns that into an ordered roadmap. You get clarity on what to ship this week, not forty dashboards to interpret.

Optimization Hub

Think of every URL on your site like an asset in a portfolio. The Optimization Hub shows which assets are underperforming and how much value you will unlock by fixing them.

  • Top Priority / Highest Potential: Pages with strong search demand or conversion upside that are not doing their job yet.
  • Content Decay: Posts and landing pages that used to bring in traffic but are slipping in rank.
  • One Click Action Plans: Each page gets a guided playbook: title and meta improvements, heading structure, internal links, missing entities, schema suggestions, and messaging guidance from winning tests.

Zyro does not just say “this page is down.” It gives you the draft updates and markup to ship the fix.

Unified ROI View

Strategy Copilot includes a combined performance view that ties activity to revenue, not just clicks.

  • Organic ROI: Which pages are actually producing value, not just impressions.
  • Channel Attribution: Which channels (Organic, Social, Direct, and others) are driving conversions or assisting them.
  • Trend Radar: Watch rising topics and keywords so you can publish fast, before competitors react.

Action Plans & Insights

Strategy Copilot also connects directly to per page action plans and the Insights layer so you can move from “what” to “how” in one click.

  • Page Action Plans: For key URLs you will see structured action plans covering technical checks, on page SEO, content gaps, internal links, and schema suggestions.
  • JSON LD Blueprints: Built in schema templates for common page types so you can add rich results without hand coding.
  • Insights Overlay: Click through from an action plan to see how users actually interact with a page through heatmaps and journeys.
  • Smart Feed Links: Most insights are reachable from a single card in the Smart Feed so you are never far from the next fix.

Content Copilot

Content Copilot is how you go from “we should rank for this” to “here is the publish ready draft” in minutes. It pulls live SERP data, competitor structure, and entity coverage so you are not guessing.

AI Content Briefs (Brief Builder)

Give it a topic or target keyword and you will get a full strategic brief in the Brief Builder:

  • Competitor and SERP Scan: What top pages cover, how they structure H2s and H3s, what they are missing.
  • Question Mining: People Also Ask, related queries, and intent framing.
  • Outline Builder: Drag and drop section order, or pull structure directly from a competitor URL.
  • Internal Link Ideas: Suggestions for existing pages that should link to or from this new article.

AI Articles (One Click Draft)

Turn that brief into an initial draft instantly. This is not generic filler. It is tuned to match the brief data, entities, gaps, and searcher intent.

  • Full Length Drafts: High quality starting content tailored to rank.
  • Inline Rewrite Tools: Highlight text and ask for more detail, simpler language, or alternate hooks.
  • Structured Data Help: Generate JSON LD for Article, FAQ, HowTo, and similar types so you can earn rich results.
  • SEO Copilot In The Editor: See entity coverage, internal link suggestions, and AI generated meta titles and descriptions as you refine the draft.

Content Workflow & Calendar

Keep production moving even across teams or clients, all inside the Content Library.

  • Kanban Boards: Plan, Drafting, Review, and Live columns you can customise.
  • Calendar View: See what is shipping this week and spot publishing gaps at a glance.
  • Performance Context: View key metrics for each article so you are not guessing which piece to refresh next.
  • Hand Off Friendly: Export drafts to DOC, HTML, or Markdown for client or stakeholder review if needed.

Social Copilot

Social Copilot helps you create demand and keep your channels alive without manually writing twelve platform specific variants every day.

Campaign Composer

Start with your main message or campaign angle. Zyro adapts it to each platform style and length, suggests hashtags, and queues them on a shared calendar.

  • AI Variations Per Channel: Tone and length adapted per network automatically.
  • UTM Builder: Clean and consistent tracking across all outbound posts.
  • Approval Flow: Draft, Review, and Schedule, so nobody rogue posts off brand copy.
  • Hashtags and Timing: Suggestions for hashtags and saved hashtag groups plus guidance on best times to post.
  • Internal Link Suggestions: Easy access to your most important pages so each post can send traffic to a clear next step.

Cross Channel Social Analytics

View performance across all connected accounts at once. You will see reach, engagement, clickthrough, and which posts actually drove site actions rather than just which ones collected likes.

Wins here loop back into Strategy Copilot. Messaging that performs well socially is suggested in future landing pages, briefs, and tests.

Growth Engine & Social Library

Under the hood, Social Copilot also includes a Social Library and Growth Engine that help you decide what to post next.

  • Trends Watchlist: Track topics and themes that matter for your brand and see when interest is rising.
  • Greatest Hits: A view of your best performing posts so you can repurpose what already works.
  • Fix and Win: Identify underperforming posts or campaigns that are close to working and see suggestions to improve them.
  • Ideas From Your Site: Pull social angles directly from your highest value pages and recent wins.

Conversion Copilot

Conversion Copilot shows you where people get stuck and then helps you prove which change fixes it. This is how you turn traffic into revenue.

Heatmaps & User Journeys

Watch how visitors actually behave on page, not just where they ended up. Spot rage clicks, dead clicks, scroll drop offs, and funnel exits.

  • Segmenting: Compare converters versus non converters, mobile versus desktop, and paid versus organic traffic.
  • Path Analysis: See the most common navigation paths before or instead of a conversion.
  • Visual Journey Tree: A simple view of how users flow between top landing and exit pages for key journeys.
  • Insights Overlay: Click and scroll heatmaps, dead and rage click highlighting, and segment filters layered on top of your pages.

Custom Goals & Value Tracking

Define success in your own terms. Demo request, checkout complete, form submit, click on key call to action, fifty percent scroll, and more. You can also assign a dollar value per goal.

  • Goal Triggers: URL reached, CSS selector clicked, and scroll depth reached.
  • Goal Value: Used everywhere in Zyro to prioritise work. Higher value means higher priority in your Smart Feed.

This is how Zyro says “Fix this page first. It is worth a few thousand a month if you unblock it.”

A/B & Bandit Testing

Test headlines, calls to action, sections, and layouts and then ship the one that wins. No flicker, minimal dev time, and clear stats.

  • Targeting Rules: Run experiments only for a specific country, device type, or traffic source.
  • Bandit Mode: Automatically routes more traffic to better performing variants while the test runs.
  • Winner Calls: Zyro declares a winner with statistical confidence and pushes that learning back into Strategy and Content.

Platform, Integrations & Alerts

Zyro is meant to be the one source of truth for growth. That only works if it speaks to the tools you already use.

Connect Your Data

Go to Settings → Connections to connect sources. These feeds power Smart Feed prioritisation, ROI math, social scheduling, and test targeting.

  • Google: Search Console, YouTube
  • Social: Meta, LinkedIn, TikTok, Pinterest, Reddit
  • Attribution and Goals: Your custom goal setup in Zyro so you are not locked into a separate analytics product

Behind the scenes, Zyro also blends search demand and trend signals so Strategy and Content Copilots focus on topics and pages with real upside.

Alerts & Notifications

You do not have to stare at dashboards. Zyro will tap you or your team Slack or Discord when something needs attention:

  • Rank drops on high value pages
  • Conversion friction spikes on a checkout step or signup form
  • A/B test winner detected
  • New topic or keyword that is breaking out in your space

Alerts are not just “hey look.” They include direct links to the recommended fix or action plan.

Billing & Seats

You control the plan, who is in the workspace, and what they see. This matters for both internal teams and agencies managing clients.

  • Plans: Upgrade, downgrade, or cancel any time. You are not locked into a long contract.
  • Seats & Roles: Invite teammates and clients with scoped permissions. Clients can see dashboards and reports without touching experiments or drafts.
  • Branding & White Label Style Views: Agencies can present Zyro dashboards and client ready reports in a way that fits their brand on higher plans. Talk to us about your setup.
  • Invoices: Download past invoices and update payment details directly in Billing.

FAQ

Does Zyro work on my platform?

Yes. Shopify, WordPress, Squarespace, Webflow, Wix, BigCommerce, headless, custom React or Next. If you can add a script, you can run Zyro. There is no theme lock in.

Will Zyro slow down my site or hurt SEO?

No. The script is async, flicker free, and built to avoid layout shift, so Core Web Vitals stay clean. For SEO, Zyro actually helps: it flags decay, gaps, and broken on page signals and generates fixes for you like titles, internal links, schema, and more.

Do I need to be technical?

No. Zyro is built for marketers, founders, growth teams, and agencies. You will see prioritised actions in plain language like “Refresh this page. Here is the updated H1, H2, and meta to use.”

How fast will I see value?

You will feel the time savings quickly. The first time you open the dashboard you will see where you are leaking opportunity and exactly what to fix next. Traffic and conversion lifts depend on your baseline, but Zyro deliberately surfaces the easiest high impact wins first to build momentum.

Is my data safe?

Yes. Your data is only used to power insights and recommendations for your account. We encrypt data in transit and at rest, and higher tiers include SLAs and audit friendly logging, with a design that supports SSO and similar enterprise options. We do not pool your data into a global training set.