Platform Documentation

Zyro is an industrial-grade optimization engine. It combines server-side attribution with automated bandit algorithms to maximize revenue, not just clicks. We detect the "Invisible Web"—including AI Answer Engines—to ensure 100% of your traffic is accounted for and optimized.

Advanced Revenue Targeting

Standard analytics tools rely on basic referrers. Zyro's Universal Source Detector identifies over 50 specific traffic sources, allowing for hyper-targeted experiments.

1. AI Answer Engine Detection

We are the only platform that parses specific identifiers for AI-driven traffic. You can target experiments specifically for users coming from:

  • ChatGPT: OpenAI referral traffic.
  • Perplexity AI: High-intent research traffic.
  • Claude & Gemini: Next-gen LLM traffic sources.
  • Microsoft Copilot: Enterprise search traffic.

2. Granular & Journey Targeting

Beyond the source, targeting logic extends to the user's specific history:

  • Ad Platforms: Detects Google (gbraid/wbraid), Meta (fbclid), TikTok (ttclid), and LinkedIn Ads automatically.
  • Customer Journey: Target users based on path history (e.g., "Show discount only to users who visited Pricing but returned to Home").
  • Email DNA: Identifies Klaviyo (_kx), Mailchimp (mc_cid), and HubSpot traffic for consistent messaging from inbox to landing page.

Universal Intent Scoring

"Don't just track visitors. Predict buyers.". Zyro analyzes thousands of micro-behaviors to assign a real-time 0–100 Intent Score to every visitor.

Scoring Signals

The engine listens for high-value friction and engagement signals:

High Intent

Copy/Paste events (Price/Name), Image Gallery interaction, Review reading.

Churn Risk

Speed Scrolling (skipping content), Form Abandonment, Rage Clicks.

Real-Time Echo: The system calculates Intent Scores instantly and echoes them back to the browser on every pageview, allowing you to trigger personalization logic immediately.

Multi-Armed Bandits (Auto-Pilot)

Traditional A/B testing wastes 50% of your traffic on losing variations. Zyro uses Thompson Sampling algorithms to automate revenue generation.

How It Works

  • Real-Time Shift: The algorithm automatically routes more traffic to the winning variation during the experiment, maximizing conversions immediately.
  • Auto-Balancing: Automatically recalculates traffic percentages (e.g., 33/33/33 -> 80/10/10) to ensure statistical validity while protecting revenue.
  • "Set and Forget": Ideal for headlines and offers where you want the system to simply "find the winner" without manual intervention.

Testing Capabilities

Zyro supports the full spectrum of optimization, from simple text swaps to complex code injections.

  • Copy/Text Testing: Simple string replacement for headlines, CTAs, and descriptions.
  • Rich HTML Testing: Full access to restructure DOM elements (e.g., converting a list to a grid layout).
  • Split URL (Redirects): Route traffic to different URLs (e.g., /landing-a vs /landing-b) for radical redesign tests.
  • JavaScript Injection: Execute custom scripts per variation for advanced functionality.

AI Copywriter Integration

Includes built-in "AI Rewrite" capabilities to generate persuasive headline alternatives instantly, speeding up test deployment.

Global Asset Pipeline

We do not rely on your slow hosting. Zyro includes a native S3 + CloudFront uploader.

  • Auto-Optimization: Images are automatically sanitized, renamed, and compressed.
  • Global CDN: Assets are served via AWS CloudFront for millisecond latency, often loading faster than your original site.
  • Anti-Flicker: Configurable timeout engine prevents "Flash of Original Content" (FOOC) to ensure a seamless user experience.

Omni-Channel Pixel Sync

Zyro acts as a central brain for your ad platforms. When we identify a "High Intent" user (Score > 70), we dispatch custom events to your connected pixels.

  • Supported Platforms: Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, Twitter/X, Pinterest, Snapchat, and Reddit.
  • The Value: This trains your ad networks to optimize for "Intent" rather than just "Clicks".
  • Integrations: One-click toggles for GA4 (Google Analytics 4) and Segment.com for data warehousing.

Industrial-Grade Infrastructure

Built for scale and zero data loss.

  • Resilient Schema: SQL architecture uses NVARCHAR(MAX) columns to handle massive marketing URLs without truncation.
  • Zero-Latency Geo: Localized MaxMind processing ensures country/city identification happens in 0ms without external API calls.
  • Server-Side Parity: The Server-Side API shares the exact same targeting logic as the client-side tracker, ensuring consistent attribution across all environments.

Statistical Engine

We employ dual statistical models to give you the best of both worlds:

  • Frequentist: For traditional P-value significance reporting.
  • Bayesian: For probability-based decision making and faster results.