Zyro Documentation

Welcome to the official help center. Find guides and answers to get the most out of the Zyro platform.

Installation

Installing Zyro is designed to be incredibly simple and should take less than 60 seconds. All you need to do is add your unique script to your website's template.

Step 1: Get Your Script

Log in to your Zyro account. After adding a site, go to the site's 'Settings' page. Here you will find your unique JavaScript snippet. This is the one and only script you'll need to power all of Zyro's features.

Step 2: Add to Your Website

Paste your Zyro script just before the closing </head> tag in your website's main template file. By placing it in a global template (like theme.liquid in Shopify or using a header/footer plugin in WordPress), you ensure it loads on every page.

<script>
  (function (w, d, s, v, z, n) {
    w.zyro = w.zyro || function () { (w.zyro.q = w.zyro.q || []).push(arguments) };
    w._zyroSettings = {
      siteKey: 'YOUR_UNIQUE_SITE_KEY',
      version: 1
    };
    z = d.createElement('script');
    z.async = 1;
    z.src = s + w._zyroSettings.version + v;
    n = d.getElementsByTagName('head')[0];
    n.appendChild(z);
  })(window, document, 'https://www.zyro.world/scripts_tracker/zyro-tracker-', '.js');

  zyro('track', 'pageview');
</script>

Dashboard Overview

Your main dashboard is the command center for your website's growth. It gives you a high-level overview of your site's health and provides quick access to all key features.

  • KPI Briefing: See at-a-glance metrics for visitor traffic, conversions, and engagement time.
  • Priority To-Do List: A dynamic list of the top 3-5 most impactful actions you can take right now, pulled from your full Optimization Hub.
  • Critical Alerts: Get notified immediately about major issues, such as a drop in traffic or a page becoming un-indexable.

AI Strategy Engine & Action Plans

This is the core of Zyro. Instead of just giving you data, our AI Strategy Engine synthesizes information from multiple sources to give you a clear, prioritized action plan for growth.

How It Works

For each page, the engine analyzes:

  • Your Google Search Console Data: What you currently rank for and where.
  • Competitor Data: Keyword difficulty and what competing pages are doing right.
  • On-Page Factors: Your titles, meta descriptions, headings, and content structure.
  • Technical Health: Page speed and Core Web Vitals from Google's own tools.

The result is a simple, actionable to-do list in your Optimization Hub. Each item tells you exactly what to fix and why, complete with AI-powered suggestions to help you implement the changes instantly.

AI Content Generation

Overcome writer's block and create SEO-optimized content with our AI tools, powered by OpenAI's GPT-4o model and enriched with real-time search data.

Features

  • AI Article Generator: Analyzes competitor articles and Google Trends data to create comprehensive drafts on topics with proven search demand.
  • AI Title & Meta Descriptions: Instantly generate compelling, click-worthy titles and descriptions for any page from your Action Plan.
  • Content Entity Analysis: See what topics Google's Natural Language API identifies in your content to ensure your message is clear and focused.

Automated Schema (JSON-LD)

Schema markup helps you win "rich snippets" in search results, like star ratings and FAQ dropdowns, which dramatically increases clicks. Zyro automates this complex task.

How It Works

From the Action Plan for a specific page, you can add different schema types (like Article, FAQ, or Product). Simply fill out a few fields in our simple form, and Zyro automatically generates and injects the perfect, error-free JSON-LD code into your page. We even use the Google URL Inspection API to validate it for you.

Page Speed Audits

Slow sites lose rankings and customers. Zyro integrates directly with Google's PageSpeed Insights API to give you an official performance report for every page.

We translate the complex technical report into simple terms, highlighting key metrics like Largest Contentful Paint (LCP) and telling you if specific images or scripts are slowing you down.

Heatmaps & Scrollmaps

A heatmap is a visual representation of where users click and scroll on your page. It's one of the most powerful ways to understand user behavior and optimize your design for conversions.

How to Use Them

From the Optimization Hub, you can click "View Heatmap" for any page. The Interaction Overlay will load, showing you:

  • Click Maps: See exactly what users are clicking on, including "dead clicks" on non-interactive elements.
  • Scroll Maps: Find out how far down the page most users scroll, helping you place important calls-to-action where they'll be seen.
  • Device Segmentation: Toggle between desktop, tablet, and mobile views to see how behavior differs across devices.

User Flow Analysis

Understand the complete customer journey. The User Flows report shows you the most common paths visitors take through your website, from their first landing page to where they exit.

What You Can Learn

  • Top Landing Pages: The most common entry points to your site.
  • Top Exit Pages: Where you lose the most visitors, highlighting opportunities for improvement.
  • Common Journeys: See the 3-5 page paths that most users follow, helping you understand and optimize your conversion funnels.

A/B Testing

A/B testing lets you test different versions of your content against each other with real users to find a winner based on data, not guesswork.

How to Use It

Within a page's Action Plan, you can set up A/B tests for elements like your page title and meta description. Zyro will split your traffic between the original (A) and the new version (B) and measure which one leads to a higher click-through rate from Google.

Conversion Goals

Track the actions that matter most to your business. By setting up Conversion Goals, you can measure how many visitors complete a desired action, like signing up for a newsletter or viewing a "thank you" page after a purchase.

Setting Up a Goal

  1. Navigate to the Conversion Goals page in your account settings.
  2. Give your goal a name (e.g., "Newsletter Signup").
  3. Enter a piece of the URL that signifies a successful conversion (e.g., /thank-you).

Zyro will then start tracking how many users reach that page, and our analytics will show you which traffic sources are driving the most conversions.

Connecting Your Accounts

Zyro's power comes from integrating data from multiple sources. You can manage these from the Connections page.

Supported Integrations

  • Google: Connecting your Google account is essential. It allows Zyro to access data from Google Search Console and YouTube Analytics.
  • Social Media: Connect Meta (Facebook & Instagram), Pinterest, Reddit, and more to pull in performance data and see a complete picture of your marketing channels.

Setting Up Alerts

Stay on top of critical site events without having to constantly check your dashboard. Zyro can send real-time alerts directly to your team's communication platforms.

How It Works

On the Connections page, you can add webhook URLs for:

  • Slack
  • Discord
  • Telegram
What triggers an alert? Zyro will notify you of high-priority events, such as a sudden drop in organic traffic, a spike in crawl errors, or when a page becomes un-indexable by Google.

Billing & Subscription

You can manage all aspects of your Zyro subscription from your Account settings page.

  • Manage Plan: Upgrade, downgrade, or cancel your subscription at any time.
  • Payment Method: Update your credit card information via our secure Stripe portal.
  • Invoices: View and download past invoices for your records.