Zyro blog

Guides for online stores

Plain guides on testing, conversion and measuring what your marketing really earns. For short how-to guides, see our guides for store owners.

For store owners

CRO & ADVANCED
GA4 for CRO: Setting Up Events & Funnels
A clean GA4 setup for CRO: the right events, funnels, and audiences, tied to Zyro goals and revenue. Sep 14, 2025
CRO & ADVANCED
Conversion Rate Optimization Strategies & Best Practices (+ Checklist)
CRO strategies, best practices and a one-page checklist. Zyro can run the A/B tests for it. Sep 13, 2025
CRO & ADVANCED
The Essential CRO Tech Stack
The four kinds of CRO tools you need, and where Zyro fits: A/B tests and seeing which channels bring sales. Sep 12, 2025
CRO & ADVANCED
E-commerce CRO: Optimizing Product Pages & Checkout
A hands-on ecommerce CRO guide with a Shopify playbook: product pages, speed, cart/checkout fixes, behavior insight, and revenue attribution. Sep 11, 2025
CRO & ADVANCED
What Is Conversion Rate Optimization (CRO)? The Guide
New to CRO? Learn what conversion rate optimization is, why it matters, and how to run a simple, repeatable process in Zyro. Sep 9, 2025
CRO & ADVANCED
The Ultimate E-commerce SEO Strategy for Product & Category Pages
A scalable e-commerce SEO plan for categories and products, plus how to attribute revenue inside Zyro. Sep 3, 2025
CRO & ADVANCED
How to Use Heatmaps to Find "Invisible" UX Blockers
How to use heatmaps to find dead clicks, missed buttons and rage clicks, then fix them and test the fix. Sep 1, 2025
CRO & ADVANCED
The Anatomy of a High-Converting Landing Page
Build landing pages that convert: clear value, trust, single CTA, optimized and measured in Zyro. Aug 31, 2025
ANALYTICS & ROI
Connecting SEO to Sales: How to Set Up and Track Conversion Goals
Prove SEO drives sales. Set conversion goals with values, then see which searches led to each sale in Zyro's Revenue by channel. Aug 30, 2025
ANALYTICS & ROI
Beyond Google Analytics: 5 User Behavior Metrics You Should Be Tracking
Five behavior signals worth tracking: dead clicks, how far shoppers scroll toward your main button, rage clicks, steps to checkout and time on key pages. Aug 29, 2025
ANALYTICS & ROI
Why Did My Traffic Drop? A 7-Step Diagnostic Checklist
A calm 7-step check to find why traffic dropped, and how Zyro's Watchdog warns you when tracking breaks. Aug 27, 2025
TECHNICAL SEO
Core Web Vitals Guide: How to Fix LCP, INP, and CLS
A practical, fix-first playbook for LCP, INP and CLS, plus how Zyro's Watchdog tracks page speed on real shoppers' phones. Aug 22, 2025
ANALYTICS
From Clicks to Conversions: How to Measure the True ROI of Your SEO
Rankings and traffic are great, but what's the real business impact? Learn how to connect your SEO efforts to conversions and calculate the true ROI of your work. Jul 7, 2025

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Guides for online stores

For store owners

GA4 for CRO: Setting Up Events & Funnels

Conversion Rate Optimization Strategies & Best Practices (+ Checklist)

The Essential CRO Tech Stack

E-commerce CRO: Optimizing Product Pages & Checkout

What Is Conversion Rate Optimization (CRO)? The Guide

The Ultimate E-commerce SEO Strategy for Product & Category Pages

How to Use Heatmaps to Find "Invisible" UX Blockers

The Anatomy of a High-Converting Landing Page

Connecting SEO to Sales: How to Set Up and Track Conversion Goals

Beyond Google Analytics: 5 User Behavior Metrics You Should Be Tracking

Why Did My Traffic Drop? A 7-Step Diagnostic Checklist

Core Web Vitals Guide: How to Fix LCP, INP, and CLS

From Clicks to Conversions: How to Measure the True ROI of Your SEO

New to Zyro?