High search volume is meaningless if it doesn't translate into revenue. This playbook shows how to find commercial, high-intent keywords and prioritize them based on financial impact.

1) Map Intent to Value

  • Open Performance Report → Organic ROI and note pages/keywords that already drive Goal Value.
  • In Organic Search, filter to non-brand and Transactional intent to isolate money terms.
  • List modifiers that signal buying mode: pricing, cost, best, vs, template, software, near me.

2) Build a Conversion-First Keyword Set

  1. Combine Search Console queries with competitor gaps from Content Strategy Center → Competitive Content Gap.
  2. Score by (est. CTR × conversion rate × Avg. Goal Value). Zyro's Value Opportunity / mo helps estimate upside.

3) Execute with Action Plans

  • Create or optimize a page per target; align title/H1, FAQs, and entities surfaced in Action Plan → Content Analysis.
  • Link supporting articles within the cluster using descriptive, intent-aligned anchors.

4) Measure What Matters

Track uplift via Action Plan impact charts (rank & clicks), confirm revenue lift in Organic ROI, and reprioritize in the Optimization Hub.