A great content strategy is built on two pillars: understanding your own expertise and knowing what your competitors are doing. Zyro's Content Strategy Center is designed to give you a powerful advantage on both fronts.
Map Your Authority
The Topical Authority Map analyzes your entire website and creates a visual representation of the topics Google thinks you're an expert on. The larger the bubble, the stronger your authority. This is invaluable for understanding your current strengths and identifying which topic clusters you should build out next to solidify your expertise.
Find and Fill Content Gaps
The Competitive Content Gap tool is your secret weapon for creating more comprehensive content than your rivals. Simply enter your page URL and a target keyword, and Zyro will analyze the top-ranking competitors. It then shows you:
- Common Topics: The core concepts that you and your competitors all cover.
- Gap Topics: The valuable, related topics that your competitors are writing about, but you have missed.
By systematically filling these content gaps, you can create pages that are objectively more thorough and helpful than the competition, signaling to Google that you deserve the top spot.