CEOs do not care about "Impressions" or "Bounce Rate." They care about Revenue. Your reports must bridge the gap between SEO data and business outcomes.
The 3-Tier Report Structure
- Tier 1 (Executive): Goal Value (Revenue), ROI, and Year-over-Year Growth.
- Tier 2 (Manager): Conversion Rate, Organic Traffic, Lead Quality.
- Tier 3 (Specialist): Keyword Rankings, Core Web Vitals, Backlinks.
Read our guide on Measuring SEO ROI for the math behind these metrics.
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