Data is useless without insight. Zyro's Performance Report is designed to be your command center for understanding not just what is happening on your site, but what it means for your business. It connects every metric back to the most important thing: your bottom line.
Connect SEO to Revenue
The most powerful feature of the report is the "Organic ROI" tab. It moves beyond vanity metrics like traffic and rankings to answer the questions that matter:
- How much revenue is our organic traffic generating?
- What is the average value of a visitor from Google?
- Which specific pages and keywords are driving the most valuable conversions?
Slice and Dice Your Data
With powerful filters, you can easily segment your data to uncover strategic insights. Isolate your non-branded traffic to understand your content marketing effectiveness, or filter by "Transactional" intent to see which keywords are bringing in customers ready to buy. Compare your performance to last month or last year to track your growth over time.
From high-level KPIs in the Overview to technical health metrics like Core Web Vitals, the Performance Report provides a 360-degree view of your marketing engine, all tied back to your conversion goals.