CEOs do not care about "Impressions" or "Bounce Rate." They care about Revenue. Your reports must bridge the gap between SEO data and business outcomes.

The 3-Tier Report Structure

  • Tier 1 (Executive): Goal Value (Revenue), ROI, and Year-over-Year Growth.
  • Tier 2 (Manager): Conversion Rate, Organic Traffic, Lead Quality.
  • Tier 3 (Specialist): Keyword Rankings, Core Web Vitals, Backlinks.

Read our guide on Measuring SEO ROI for the math behind these metrics.

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