You don't need a full crawl to catch the biggest technical blockers. Run this 5-minute checklist to safeguard visibility and conversions.

Quick Checklist

  1. Index & Canonicals: Check for accidental noindex, duplicate canonicals, and pagination tags on key pages.
  2. Speed & CWV: In Performance Report → Site Health, review LCP/INP/CLS; prioritize slow templates first.
  3. HTTPS & Redirects: Ensure one canonical protocol/host; fix 302s where 301s are intended.
  4. Sitemap: Only indexable, canonical URLs; submit after major changes.
  5. Structured Data: Add Organization, Article/Product, Breadcrumb. Validate.
  6. 404s & Soft 404s: Fix top broken links; improve empty category/product states.
  7. Cannibalization: Use Insights alerts to spot duplicates; merge or differentiate intent.

Turn findings into Action Plans, then track impact (rank & clicks) and confirm revenue change in Organic ROI.