FAQ and How-to schema unlock rich results that win SERP real estate and boost CTR. Here's the simplest, safe way to implement them.

When to Use Each

  • FAQPage: A page (or section) that answers multiple distinct questions on a topic.
  • HowTo: A step-by-step guide where completion requires ordered actions and (optionally) tools/materials.

Add Schema in Zyro (No Code)

  1. Open the target URL in Action Plan and review Content Entities to ensure topical alignment.
  2. Add an on-page FAQ or clear step list. Use the schema helper to generate JSON-LD for FAQPage or HowTo.
  3. Validate, publish, and submit for reindexing. Track CTR change in Performance Report → Organic Search.

Best Practices

  • Keep questions/steps visible on the page (no hidden content).
  • Avoid promotional answers; keep them factual and concise.
  • Update FAQs after product or policy changes to maintain accuracy.

Measure CTR lift and incremental clicks; if a query gains visibility, expand it into a full support article linked from the FAQ.