Expanding globally requires more than just translating content. You need to signal to Google which version of a page belongs to which country.

The Hreflang Tag

This code tells Google: "This page is for French speakers in Canada." Without it, you risk duplicate content penalties across your regional sites.

Subfolders vs. ccTLDs

  • Subfolders (site.com/fr): Easiest to manage, consolidates domain authority. Best for most businesses.
  • ccTLDs (site.fr): Stronger local signal, but splits your domain authority. Expensive to maintain.

Track Global ROI: Set up country-specific Goal Values in Zyro.