Going international? Get targeting, content, and technical signals right from day one.

Checklist

  • Targeting: ccTLD/subfolders, currency, units, local copy & offers.
  • hreflang and canonicals across locales.
  • Local link signals and citations.
  • Geo-specific conversion goals in Zyro for accurate Goal Value.

Measure

Use Audience (country/device), Share of Voice vs regional competitors, and Optimization Hub for local Value Opportunity.