Going international? Get targeting, content, and technical signals right from day one.

Checklist

  • Targeting: ccTLD/subfolders, currency, units, local copy & offers.
  • hreflang and canonicals across locales.
  • Local link signals and citations.
  • Geo-specific conversion goals in Zyro for accurate Goal Value.

Measure

Use Audience (country/device), Share of Voice vs regional competitors, and Optimization Hub for local Value Opportunity.

FAQs

Subfolders or ccTLDs?
Subfolders are simpler; ccTLDs can aid trust in some markets.
hreflang gotchas?
Ensure reciprocal pairs and correct x-default.

Action: Set country goals for accurate Goal Value per locale.

Last updated 2025-11-01

FAQs

What is International SEO Checklist: Expanding to the US, UK & Canada?

Launch in new markets with a clean international SEO setup—targeting, hreflang, local content, and ROI tracking in Zyro.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps