Executives buy outcomes, not activities. Translate SEO into revenue forecasts with defensible math.

Inputs

  • Search volume, CTR by rank, conversion rate, and Average Goal Value.
  • Value Opportunity /mo from Zyro for page-level projections.

Template

Use Zyro's ROI cards in Action Plans to model best/likely/worst cases and roll them up to a quarterly forecast.

Report outcomes in Organic ROI to close the loop.

FAQs

What if estimates vary?
Model best/likely/worst and compare to realized Goal Value monthly.
Executive view?
Quarterly rollups with projected vs actual revenue.

Action: Use ROI cards inside each page’s Action Plan.

Last updated 2025-11-01

FAQs

What is How to Build a Business Case for SEO (with ROI Projection Templates)?

Win buy-in with clear ROI models. Use Zyro’s Value Opportunity and ROI cards to project revenue and track results.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps