Traffic is vanity without behavior insight. Track signals that predict conversions.
The Five
- Dead Click Rate (frustration): from Interaction Overlay.
- Scroll Depth to CTA: are CTAs seen?
- Rage Clicks: UX blockers.
- Path Efficiency: steps to goal from User Journeys.
- Content Engagement: time on key clusters.
Map each to Goal Value in Performance Report to prove financial impact.
FAQs
- Dead clicks fix?
- Make elements obviously clickable or remove misleading affordances.
- Scroll to CTA low?
- Move CTAs higher; repeat near high-intent sections.
Next: Run Interaction Overlay on top landing pages.
Last updated 2025-11-01
FAQs
What is Beyond Google Analytics: 5 User Behavior Metrics You Should Be Tracking?
Measure behavior that predicts revenue: dead clicks, scroll-to-CTA, rage clicks, path efficiency, and engagement—available in Zyro.
How do I get started?
Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.