Traffic is vanity without behavior insight. Track signals that predict conversions.
The Five
- Dead Click Rate (frustration): from Interaction Overlay.
- Scroll Depth to CTA: are CTAs seen?
- Rage Clicks: UX blockers.
- Path Efficiency: steps to goal from User Journeys.
- Content Engagement: time on key clusters.
Map each to Goal Value in Performance Report to prove financial impact.