Until conversions are valued, SEO impact is unclear. Here's how to connect rankings to revenue.

Setup

  1. Define micro and macro goals in Conversion Goals (with currency).
  2. Map goals to pages and intents in Action Plans.
  3. Validate tracking in Dashboard → Smart Feed.

Report

Use Organic ROI and Top Valuable Pages to attribute revenue by page and keyword.

FAQs

Assigning values?
Use known averages or proxies; refine as real revenue accrues.
Multi-touch?
Use assist views alongside last-touch to avoid under-crediting SEO.

Action: Mirror GA4 events and currency in Zyro Conversion Goals.

Last updated 2025-11-01

FAQs

What is Connecting SEO to Sales: How to Set Up and Track Conversion Goals?

Prove SEO drives sales. Set conversion goals with values, then attribute Goal Value by page and keyword in Zyro.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps