Traffic drops are terrifying, but they are usually solvable. Follow this diagnostic flow to find the root cause.

  1. Check Tracking: Is your GA4 tag still firing? (Don't laugh, it happens).
  2. Check Indexation: Search site:yourdomain.com. Are pages missing?
  3. Check Seasonality: Is it a holiday? Or just a slow summer?
  4. Check Manual Actions: Look in Google Search Console for penalties.
  5. Check Cannibalization: Are two pages fighting? (See Cannibalization Guide).

Automated Diagnostics: Zyro's Smart Feed alerts you to tracking errors instantly.