Don't panic—diagnose. Follow this 7-step flow to pinpoint the real cause and fix it.

  1. Confirm data integrity (connections, tracking) in Dashboard → Smart Feed.
  2. Segment by source/brand vs non-brand in Performance Report.
  3. Check top pages for Content Decay in Optimization Hub.
  4. Audit SERP changes and competitors via Share of Voice.
  5. Review Core Web Vitals and crawl errors in Site Health.
  6. Inspect on-page changes via Action Plan history.
  7. Correlate to conversions in Organic ROI.

Only then craft fixes: refresh content, consolidate, improve CWV, and restore internal links.