Don't panic—diagnose. Follow this 7-step flow to pinpoint the real cause and fix it.

  1. Confirm data integrity (connections, tracking) in Dashboard → Smart Feed.
  2. Segment by source/brand vs non-brand in Performance Report.
  3. Check top pages for Content Decay in Optimization Hub.
  4. Audit SERP changes and competitors via Share of Voice.
  5. Review Core Web Vitals and crawl errors in Site Health.
  6. Inspect on-page changes via Action Plan history.
  7. Correlate to conversions in Organic ROI.

Only then craft fixes: refresh content, consolidate, improve CWV, and restore internal links.

FAQs

First move?
Confirm tracking integrity; then segment brand vs non-brand.
When to roll back?
If changes correlate with drops and tests fail guardrails.

Next: Create a remediation Action Plan per affected cluster.

Last updated 2025-11-01

FAQs

What is "My Traffic Dropped!" - Your 7-Step Diagnostic Guide to Find the Cause?

A calm, systematic 7-step process—using Zyro—to find why traffic dropped and how to reverse it.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps