Rankings and traffic don't pay the bills—conversions do. Attribute organic revenue so SEO earns a permanent seat at the table.

Set Up Conversion Value

  1. Define micro and macro goals in Conversion Goals (thank-you pages, trials, demos) and assign currency-based values.
  2. Map goals to key pages and intents in each page's Action Plan.

Attribute & Report

  • In Performance Report → Organic ROI, view Goal Value, Avg. Value per Visitor, and Top Valuable Pages/Keywords.
  • Use Optimization Hub to prioritize by Value Opportunity / mo and track uplift after changes.

Make It Ongoing

Review monthly, promote proven pages with internal links, and sunset low-value content. Tie budget asks to projected and realized Goal Value.