Why do you need a UTM Builder?
Standard analytics tools (like GA4) often lump traffic into generic "Direct" or "Referral" buckets. This makes it impossible to know which specific ad, email, or social post generated a sale. By tagging your URLs with UTM (Urchin Tracking Module) parameters, you gain X-ray vision into your marketing performance.
Best Practices for Naming
- Lowercase Only: GA4 is case-sensitive.
Email and email will show up as two different rows. Stick to lowercase.
- No Spaces: URLs cannot contain spaces. Use underscores (
_) or dashes (-) instead.
- Be Consistent: Don't switch between
facebook and fb. Pick one naming convention and stick to it.
Frequently Asked Questions
What is the difference between Source and Medium?
Source is "where" the traffic comes from (e.g. Google). Medium is "how" it got there (e.g. CPC, Email, Organic).
Does this work for TikTok Ads?
Yes. For TikTok, use utm_source=tiktok and utm_medium=cpc (or paid_social).