Segmented Cohort Funnels

Maximize The Experience For Every Visitor

Different traffic has different intent. Zyro detects where visitors came from, routes them into cohorts, and adapts your landing page and funnel automatically.

Traffic sources
Meta Ads
TikTok Ads
Google Ads
Reddit
SEO
Influencers
Returning
Cohort router
Zyro
Rules + behavior
Personalized pages
Research cohort
+18% checkout rate
Answer-first landing page for search intent
Clear proof, specs, FAQs, comparisons, and a calm CTA. Built for visitors who are evaluating.
Reviews above fold Comparison table FAQ expanded
Scroll cohort
+27% add to cart
Fast, visual landing page for social traffic
Less reading, more momentum. Strong headline, short bullets, instant offer, and low friction checkout path.
Hero video block Instant offer Sticky CTA
Returning cohort
+22% revenue per visitor
VIP landing page for return visits and email
Loyalty messaging, saved cart, personalized offer, and faster checkout. Built for visitors who already trust you.
VIP code Cart restore Warranty highlight
Zyro routes each visitor into a cohort, then runs the right page and the right test for that cohort.
First party tracking and cohort routing
Works with

How segmented funnels work

This is not just “show a different headline.” Zyro ties source, behavior, and outcomes together, then optimizes each path separately.

1
Detect the entry

Zyro reads UTM, referrer, campaign, device, and returning status to understand why this visitor arrived.

2
Route into a cohort

Rules plus behavior assign the visitor to a cohort like Research, Scroll, or Returning. Each cohort has its own funnel.

3
Personalize and test

Zyro swaps sections, CTAs, and offers, then runs experiments per cohort so winners do not get diluted by mixed traffic.

See it adapt in real time

Pick a cohort. Watch the page and the rules update together.

Research cohort Search intent, comparing, needs proof.
SEO FAQs Reviews
Scroll cohort Social traffic, low patience, needs momentum.
TikTok Offer Sticky CTA
Returning cohort High trust, wants speed and a deal.
Email VIP Cart restore
zyro.world/landing-page
Cohort: Research

The most trusted option in the category

Clear proof, specs, and answers so buyers can decide quickly. No guessing, no hunting.

See proof
Routing rules
Detected source
Google Search / SEO
Page changes
Show reviews, comparison table, and FAQs above fold.
Running test
Headline A vs B, measured on checkout completion.
Zyro can run different tests for each cohort, so winners stay winners.

Track funnels per cohort

You finally see which path makes money, and which path needs a different experience.

Research cohort
+18% checkout

Visitors comparing options. They convert when the page answers questions fast.

Visit to add to cart
6.2%
Cart to checkout
48%
Checkout to purchase
62%
Scroll cohort
+27% add to cart

Social traffic needs momentum. Reduce friction and lead with the offer.

Visit to add to cart
9.8%
Cart to checkout
34%
Checkout to purchase
41%
Returning cohort
+22% revenue

Returning visitors buy when it is fast. Give them the shortest route.

Visit to add to cart
12.4%
Cart to checkout
57%
Checkout to purchase
71%

Stop treating everyone the same

Build cohort funnels, personalize the experience, and run tests that actually make sense for each path.

Build your first funnel