Segmented cohort funnels

Maximize the experience for every visitor

Different traffic has different intent. Zyro detects where each visitor came from, routes them into a cohort, and adapts your landing page and funnel automatically. One blob becomes the right page for everyone.

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Traffic sources
Meta Ads
TikTok Ads
Google Ads
Reddit
SEO
Influencers
Returning
Cohort router
Zyro
Rules + behavior
Personalized pages
Research cohort
Answer-first
Proof-led page for search intent
Reviews, specs, comparisons and FAQs up top for visitors who are still evaluating.
Scroll cohort
Low friction
Fast, visual page for social traffic
Less reading, more momentum. Strong headline, instant offer, sticky CTA.
Returning cohort
Shortest path
VIP page for return visits and email
Loyalty messaging, cart restore and a faster checkout for visitors who already trust you.
Zyro routes each visitor into a cohort, then runs the right page and the right test for that cohort.
ShopifyWooCommerceMeta AdsTikTokGoogleand any site that can paste one line

First-party, server-side tracking and cohort routing, plus a 1-click app for Shopify and WooCommerce. Paste one snippet, the same way you added Google Analytics.

The problem

Standard tests treat all traffic as one blob.

Instagram people and Google people don't buy the same way. When you average them together, the version that wins for one quietly loses for the other, and you never see it. So you optimize for nobody in particular and leave money on every path.

How it works

Detect the entry. Route the cohort. Test each path.

This is not just swapping a headline. Zyro ties source, behavior and outcomes together, then optimizes each path on its own.

1
Detect the entry

Zyro reads traffic source, UTM, referrer, campaign, device and returning status to understand why this visitor arrived.

2
Route into a cohort

Rules plus behavior assign each visitor to a cohort like Research, Scroll or Returning. Every cohort gets its own funnel.

3
Personalize and test

Zyro swaps sections, CTAs and offers, then runs an A/B test per cohort so winners don't get diluted by mixed traffic.

The clever part

One test. A different answer for each source.

Zyro checks every test for each place your visitors come from and tells you the best version for each one. So every ad you run gets the answer that works for its people, not one average that's wrong for everyone.

Same test, split by where your visitors came from
Original Version B Zyro's call
IGInstagramfrom your reel ads $1.02per visitor $1.41 ✓per visitor Show Version B to Instagram people
GGooglefrom search ads $1.38 ✓per visitor $1.12per visitor Keep the original for Google people
TTTikTokpaid clicks Not enough visitors yet. Zyro is still counting. No verdict until it's sure
One test, two different answers. Losing versions pause themselves automatically.
Per-source A/B testing with auto-pause. The best answer for every ad, in one table.
Per-cohort funnels

See which path makes money, and which needs work.

Each cohort gets its own funnel view, so you finally see where the drop-off really happens for each kind of visitor.

Research cohort
Search intent

Visitors comparing options. They convert when the page answers questions fast.

Visit to cart
6.2%
Cart to checkout
48%
Checkout to buy
62%
Scroll cohort
Social traffic

Social traffic needs momentum. Reduce friction and lead with the offer.

Visit to cart
9.8%
Cart to checkout
34%
Checkout to buy
41%
Returning cohort
High trust

Returning visitors buy when it's fast. Give them the shortest route.

Visit to cart
12.4%
Cart to checkout
57%
Checkout to buy
71%
Fair questions

The things you're right to ask

How does Zyro decide which cohort a visitor belongs to?

Zyro reads each visit's traffic source, UTM and referrer, campaign, device, and returning status, then assigns the visitor to a cohort using rules plus behavior. Each cohort gets its own funnel and its own tests.

Can I run a different A/B test for each cohort?

Yes. Zyro runs per-source and per-intent A/B tests so a version that wins with Instagram traffic and loses with Google traffic does not get averaged into one wrong answer. Losing versions pause themselves automatically.

Do I need a developer to set up segmented funnels?

No. You paste one snippet the same way you added Google Analytics, or use the 1-click app for Shopify and WooCommerce. Cohorts and tests are managed in plain English in your dashboard.

Is segmented funnels included in the free plan?

You can start free with no credit card. Paid plans (Starter, Growth, Scale) add more tests, more visitors, and the full money trail. See the pricing page for tiers.

Start free Traffic segmentation

Stop treating everyone the same.

Put one snippet on your store. Zyro routes each visitor into a cohort, serves the right page, and tests each path on its own. The first answer is on us.

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