Revenue attribution

Trace every sale back to the ad that actually earned it

Your buyers arrive from AI answer engines, dark social, and ad-blocked browsers. Zyro captures the full journey across every source and ties it to verified revenue, so you fund what sells. In dollars, not guesses.

Start free and see where my money comes from

Free plan · No credit card · One snippet, about 2 minutes

Input sources

ChatGPT

Perplexity

TikTok Ads

Meta Ads

Google Ads

SEO

Resolution

Intent signals

Price Check

Add to Cart

Purchase

Attribution ledger

Attributed rev Live

$42,150

AI / Search $14.2k

Paid Social $18.5k

Email / Direct $9.4k

Tracks the sources GA misses

ChatGPT Perplexity Dark Social TikTok Meta Google Email Reddit ChatGPT Perplexity Dark Social TikTok Meta Google

The problem

Last-click reporting is quietly lying to you.

Analytics tools default to "Direct" the moment they can't read a source, so your real winners look invisible and your wasted spend looks fine. Zyro decodes the invisible web to show where the money actually starts.

The AI referral

A shopper asks ChatGPT for "best running shoes" and clicks through to your store.

Google Analytics

Direct / None

Source lost

Zyro

ChatGPT

Identified

The delayed convert

A shopper sees a TikTok ad, waits two days, then searches your brand name to buy.

Ad Manager

Credits Google Search

Zyro

TikTok

First touch credited

The email assist

A shopper clicks a Meta ad, abandons the cart, then converts later from an email flow.

Typical tool

Email only

Ad spend looks wasted

Zyro

Split 50/50

Multi-touch model

Step by step

A receipt for every sale, split across the whole journey.

Zyro doesn't just track the last click. It builds a multi-touch ledger for each transaction, splitting revenue fairly across every source that helped earn it, with an intent score on top.

Transaction	Revenue	Intent score	Journey split (multi-touch)
#ORD-9921 Stripe · 10m ago	$300.00	92	Google Ads $100.00 TikTok Ads $100.00 Email $100.00
#ORD-9920 Shopify · 14m ago	$150.00	88	ChatGPT $150.00
#ORD-9919 Stripe · 22m ago	$85.00	45	Reddit $42.50 Direct $42.50

Built on the same data

Accurate attribution starts with tracking that doesn't leak.

Zyro resolves identities with server-side tracking so ad blockers and cookie loss can't hide your buyers, then keeps your reporting honest by feeding clean source data into your GA4 sync. Once you know where the money comes from, per-source A/B testing helps you earn more of it.

Questions

Revenue attribution, answered.

How does Zyro track traffic from ChatGPT and Perplexity?

Zyro identifies "invisible web" sources like ChatGPT, Perplexity, and dark social that traditional analytics tools log as Direct, then attributes the revenue from those visitors back to their true origin.

How is this different from Google Analytics?

Google Analytics relies on cookies and last-click logic, so it loses data to ad blockers and mislabels delayed or assisted journeys. Zyro uses server-side tracking to capture sources GA misses and a multi-touch model to split credit fairly.

What attribution model does Zyro use?

Zyro builds a multi-touch ledger for each transaction, splitting revenue across every source that contributed to the sale rather than handing all the credit to the final click.

How long does it take to set up?

Attribution runs on a single snippet added to your site, the same install that powers the rest of Zyro. It takes about two minutes and is free to start.

See where your money really comes from.

Attribution is the start. Once you know which sources bring buyers, Zyro helps you win more of them with per-source testing and offers. Free to start, one snippet, about two minutes.

Start free

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