Clean URLs are tiny ranking signals with big UX impact.

Best Practices

  • short, lowercase, hyphen-separated; no dates unless necessary;
  • primary keyword once; stable structure; avoid parameters for indexable pages.

Zyro Tips

Audit slugs in Optimization Hub, standardize patterns, and monitor CTR changes via Organic Search.

FAQs

Include dates?
Avoid unless they convey meaning and rarely change.
Parameters?
Keep indexable pages clean; handle filters via canonicals or noindex.

Action: Standardize slugs and annotate changes in Action Plans.

Last updated 2025-11-01

FAQs

What is The Anatomy of a Perfect SEO-Friendly URL?

Short, readable, stable: how to craft SEO-friendly URLs and track CTR impact inside Zyro.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps