B2B buyers do not search like consumers. They don't want "What is software?"; they want "Best software for enterprise." B2B SEO is about Lead Quality, not traffic volume.
The 3 Money Page Types
- "Best" & "Top" Lists: If you don't write a "Best X Tools" list, your competitors will (and they won't mention you).
- "Alternatives" Pages: Capture churn from competitors. "Salesforce Alternatives" captures users unhappy with the incumbent.
- "Vs" Pages: "Zyro vs. Competitor." Own the narrative of your own comparison.
Ranking for these terms brings lower traffic but significantly higher Goal Value.
Attributing the Demo
B2B journeys are long. Zyro tracks the multi-touch journey, showing you which blog post a CEO read 3 months before they finally booked a demo.