The SEO industry is full of snake oil. Here is how to protect your business when hiring.
Red Flags (Run Away)
- "We guarantee #1 rankings." (Nobody can guarantee this).
- "We have a secret sauce." (SEO is transparency, not magic).
- Refusal to share backlink reports. (Likely using spammy PBNs).
Green Lights
- Focuses on revenue/leads, not just traffic.
- Provides technical audits and content roadmaps upfront.
- Asks about your business goals first.
Hold them Accountable: Grant your agency access to Zyro to track their real impact.