The SEO industry is full of snake oil. Here is how to protect your business when hiring.

Red Flags (Run Away)

  • "We guarantee #1 rankings." (Nobody can guarantee this).
  • "We have a secret sauce." (SEO is transparency, not magic).
  • Refusal to share backlink reports. (Likely using spammy PBNs).

Green Lights

  • Focuses on revenue/leads, not just traffic.
  • Provides technical audits and content roadmaps upfront.
  • Asks about your business goals first.

Hold them Accountable: Grant your agency access to Zyro to track their real impact.