Searching for an SEO company or SEO agency? This guide shows you how to evaluate SEO services, compare proposals, and pick true SEO experts—not smooth talkers.

What the Best SEO Company Will Prove

  • Strategy: Topic clusters, internal linking, and clear hypotheses per page.
  • Execution: On-page, technical, and content systems—not one-off blog posts.
  • Attribution: Goal tracking tied to revenue (not vanity metrics).

How to Compare SEO Services

  1. Ask for a sample Action Plan for one URL (title/meta, content entities, internal links).
  2. Request projections using Value Opportunity / mo and assumptions (CTR, CVR, Avg. Goal Value).
  3. Require monthly reporting on Organic ROI, not just rankings.

Red Flags

  • Guaranteed #1 rankings; private blog networks; no access to data; no conversion tracking.
  • Deliverables focused only on "blog count" instead of business outcomes.

Use Zyro to Hold Your SEO Agency Accountable

Grant read access to Zyro. Review the Performance Report, check Site Health, and ensure the agency maintains a prioritized backlog in the Optimization Hub. Tie their work to Goal Value every month.