What is SEO? If you've searched for "what is SEO" or "SEO meaning," you're in the right place. Search Engine Optimization (SEO) is the practice of improving your website SEO so you earn more visibility in Google SEO results and convert that attention into sales.

How SEO Works (Plain English)

  • Relevance: Create answers people actually want.
  • Authority: Earn trust via mentions and links.
  • Experience: Fast pages (Core Web Vitals), clear structure, helpful UX.

Website SEO Foundations

  1. Keyword → Intent: Use transactional phrases (pricing, buy, compare) and educational phrases (guide, how to). Start in Zyro's Content Strategy Center.
  2. On-page Basics: Title, H1, subheads, internal links, media, FAQs (eligible for FAQ schema).
  3. Technical Hygiene: Check Performance Report → Site Health for LCP/INP/CLS and crawl errors.
  4. Measurement: Define conversion goals with value (thank-you, demo, checkout) so Organic ROI shows revenue.

Google SEO vs. "Just Content"

SEO isn't publishing random blogs. Plan clusters, interlink them, and keep a prioritized backlog in Zyro's Optimization Hub using Value Opportunity / mo.

Quick Start Checklist

  • Pick one topic cluster from the Topical Authority Map.
  • Create a pillar page + 3–5 support posts; add internal links.
  • Add Organization/Article schema in the page Action Plan.
  • Track clicks/rank in Action Plan; track revenue in Organic ROI.