E-commerce SEO wins come from scalable category architecture and fast, trustworthy product pages. Here's the model to implement in 2025.

Category Pages (Your Growth Engine)

  • Unique intro copy targeting intent; link to top sellers and subcategories.
  • Facet strategy: index only valuable combinations; add canonicals to control duplicates.
  • Breadcrumbs and pagination with clear canonical rules.

Product Pages (Your Closers)

  • Entity-rich descriptions, specs tables, FAQs, reviews, and clear delivery/returns.
  • Schema: Product, Review, Breadcrumb, FAQ (where relevant).
  • Fast images (modern formats, proper dimensions) to improve LCP.

Prioritize & Measure in Zyro

Use Optimization Hub to rank pages by Value Opportunity / mo, then confirm lifts by SKU/category in Performance Report → Organic ROI.