Core updates reward depth, clarity, and experience while exposing thin or redundant content. Here's a durable framework to assess impact and respond fast.

Diagnose the Impact

  1. In Performance Report, split brand vs non-brand and identify affected clusters.
  2. Check Share of Voice to see which competitors gained and what content types they used.
  3. Use Optimization Hub to spot Content Decay and lost-value pages.

Respond with Precision

  • Consolidate overlapping articles; set 301s to the best resource.
  • Enrich with firsthand experience, data, and clearer structure.
  • Improve UX: address INP/CLS in Site Health and verify link clarity via the Insights Overlay.

Track recovery using Action Plan impact charts and validate revenue rebound in Organic ROI.