Google's Quality Raters Guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trust). Your "About Us" page is the anchor of your site's Trust.
What to Include
- Physical Address & Contact Info: Proves you are a real business.
- Author Bios: Link to LinkedIn profiles and list credentials.
- Awards & Press: Showcase logos of where you have been featured.
- Organization Schema: Wrap the page in structured data. (See Schema Guide).
Audit your E-E-A-T: Use Zyro's Content Analysis to check for trust signals.