Users check your About page to assess trust. Google does, too. Treat it like a high-intent landing page.
Turn About Us into an Asset
- E-E-A-T boosters: Credentials, media logos, awards, author bios, and policies.
- Conversion hooks: Social proof, value prop, and top CTAs.
- Internal links: Route to pillars and money pages.
Build & Measure in Zyro
Use Insights → Interaction Overlay to test hero layout, and track Goal Value uplifts in Performance Report. Add schema for Organization and Person via your Action Plan.
FAQs
- About page ranking?
- It signals trust. Include credentials, media logos, and contact details.
- Where to link?
- Pillars and money pages, plus support and careers if relevant.
Action: Add author schema and link to your top proof pages.
Last updated 2025-11-01
FAQs
What is Why Your 'About Us' Page is an Untapped SEO Goldmine?
Don’t waste your About page. Boost E-E-A-T, add CTAs, and route internal links—then measure revenue impact in Zyro.
How do I get started?
Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.