Users check your About page to assess trust. Google does, too. Treat it like a high-intent landing page.
Turn About Us into an Asset
- E-E-A-T boosters: Credentials, media logos, awards, author bios, and policies.
- Conversion hooks: Social proof, value prop, and top CTAs.
- Internal links: Route to pillars and money pages.
Build & Measure in Zyro
Use Insights → Interaction Overlay to test hero layout, and track Goal Value uplifts in Performance Report. Add schema for Organization and Person via your Action Plan.