Internal links are the nerves of your website. They pass authority from strong pages to weak ones. Without them, your content dies in isolation.
Contextual vs. Navigational
- Navigational: Menus and Footers. Good for UX, low SEO value.
- Contextual: In-body links. High SEO value. These tell Google "This text is relevant to that page."
Anchor Text Strategy
Stop using "Click Here." Use descriptive keywords. If linking to a guide on "Email Marketing," use the anchor text "Email Marketing Guide."
Visualize Links: Use Zyro's Action Plans to map your internal link structure.