Internal links are your cheapest ranking lever. Modern linking is about intent paths, not footer spam.
Principles
- Link from context near relevant entities.
- Use descriptive anchors that mirror user intent.
- Prioritize cluster hubs and decay-recovering pages.
Do It with Zyro
In Optimization Hub, sort by Value Opportunity /mo and add links from high-authority pages. Validate click engagement via Insights Overlay and track rank lift in Action Plan impact charts.