The Modern Guide to Internal Linking Strategy

Internal links are the nerves of your website. They pass authority from strong pages to weak ones. Without them, your content dies in isolation.

Contextual vs. Navigational

• Navigational: Menus and Footers. Good for UX, low SEO value.
• Contextual: In-body links. High SEO value. These tell Google "This text is relevant to that page."

Anchor Text Strategy

Stop using "Click Here." Use descriptive keywords. If linking to a guide on "Email Marketing," use the anchor text "Email Marketing Guide."