A strategic content audit trims bloat, concentrates authority, and boosts conversions. Here's a pragmatic, revenue-first workflow.

Audit Framework

  • Collect: Export URLs, clicks, impressions, Goal Value from Performance Report.
  • Diagnose: In Optimization Hub, sort by Value Opportunity /mo and Decay %.
  • Decide: Keep, Refresh, Merge (canonicalize), or Delete (410/301).

When to Delete

Delete thin, non-ranking, zero-value pages with no strategic purpose. Merge if duplication splits equity (see cannibalization alerts in Insights).

Execution in Zyro

Launch Action Plans for Refresh/Merge targets, then track impact with rank & clicks over 30 days. Confirm uplift in Organic ROI.

FAQs

When to delete?
Zero-value, thin pages with no strategic purpose—410 or 301 appropriately.
When to merge?
When multiple pages compete for the same intent (cannibalization).

Action: Export URLs with clicks/impressions and decide Keep/Refresh/Merge/Delete.

Last updated 2025-11-01

FAQs

What is How to Perform a Content Audit (and When to Delete Underperforming Pages)?

Run a revenue-first content audit. Use Zyro to identify bloat, choose refresh vs merge vs delete, and prove ROI after changes.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps