A strategic content audit trims bloat, concentrates authority, and boosts conversions. Here's a pragmatic, revenue-first workflow.

Audit Framework

Collect: Export URLs, clicks, impressions, Goal Value from Performance Report.
Diagnose: In Optimization Hub, sort by Value Opportunity /mo and Decay %.
Decide: Keep, Refresh, Merge (canonicalize), or Delete (410/301).

When to Delete

Delete thin, non-ranking, zero-value pages with no strategic purpose. Merge if duplication splits equity (see cannibalization alerts in Insights).

Launch Action Plans for Refresh/Merge targets, then track impact with rank & clicks over 30 days. Confirm uplift in Organic ROI.