Content Decay is the silent killer of SEO. Over time, "Freshness" signals fade, and competitors publish newer guides. Recovering this traffic is often 5x cheaper than writing new posts.

The Refresh Checklist

  1. Update the Data: Change "2023" to "2025" and update all statistics.
  2. Fill Entity Gaps: Use Google Search Console to find keywords you rank for but don't mention in the text.
  3. Technical Signals: Update the Last-Modified header in your sitemap so Googlebot knows to re-crawl immediately.

Spot Decay Instantly

Don't wait for traffic to tank. Zyro's Optimization Hub has a dedicated "Decay" detector that alerts you the moment a "Champion" page starts losing momentum.

Find Leaks: Audit Content Decay with Zyro.