Google doesn't just read keywords; it reads structure. If your competitor covers "Pricing," "Features," and "Integrations" (H2s), and you only cover "Pricing," they win on Topical Completeness.
The "Blueprint" Method
Before you write, open your top 3 competitors. Extract their H2 headers into a list. This creates a "Master Outline" of topics that Google expects to see.
- Look for Commonalities: What do all top 3 pages cover? (Must-haves).
- Look for Gaps: What did they all miss? (Your opportunity).
Automate the Scraping
Zyro's Brief Builder automatically scrapes the top 10 results for your keyword, extracts their H2/H3 structure, and lets you drag-and-drop the best parts into your own outline.