Topic clusters signal expertise to search engines and make navigation effortless for users. Build a pillar hub and interlink supporting content.

Build the Cluster

  1. Open Content Strategy Center → Topical Authority Map and choose a pillar subject with momentum.
  2. Use Competitive Content Gap to list missing subtopics; create briefs with Action Plans.
  3. Interlink pages with descriptive anchors; add a simple hub table of contents.

Measure Authority Growth

Watch ranking distribution move from long-tail to head terms, and confirm conversion lift in Organic ROI. Reprioritize next steps in the Optimization Hub.

FAQs

How many support posts?
Start with 3–6; expand as gaps appear in competitor coverage.
Anchor text tips?
Describe the destination’s intent—avoid generic “click here”.

Start: Pick a pillar in the Topical Authority Map, then open briefs in Action Plans.

Last updated 2025-11-01

FAQs

What is Topic Clusters: The Secret to Building Unbeatable Topical Authority?

Stop writing random blog posts. The topic cluster model is how you build authority and signal to Google that you're an expert in your niche. Here's how it works.

How do I get started?

Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.

Next steps