Topic clusters signal expertise to search engines and make navigation effortless for users. Build a pillar hub and interlink supporting content.

Build the Cluster

  1. Open Content Strategy Center → Topical Authority Map and choose a pillar subject with momentum.
  2. Use Competitive Content Gap to list missing subtopics; create briefs with Action Plans.
  3. Interlink pages with descriptive anchors; add a simple hub table of contents.

Measure Authority Growth

Watch ranking distribution move from long-tail to head terms, and confirm conversion lift in Organic ROI. Reprioritize next steps in the Optimization Hub.