Search volume is a vanity metric. You can have 10,000 visitors and zero sales if the intent is wrong. High-intent SEO focuses on finding the keywords where users are holding their credit cards.
The 4 Types of Intent
- Informational: "What is SEO?" (Low conversion, high volume).
- Navigational: "Zyro login" (Brand specific).
- Commercial: "Best SEO tools 2025" (Comparison shopping).
- Transactional: "Buy SEO audit software" (Ready to purchase).
To drive revenue, prioritize Commercial and Transactional modifiers like Best, Vs, Cost, Review, Alternative.
Filter by Intent: Zyro's Keyword Tool auto-classifies intent for you.