The hardest part of SEO isn't knowing how to fix things; it's knowing what to fix. You have limited resources.

The "Value Opportunity" Framework

Stop fixing random 404 errors on pages nobody visits. Prioritize by Revenue Potential:

  1. Strike Distance Keywords: Pages ranking #4-#10. A small push gets them to #1-#3 (High ROI).
  2. Content Decay: Pages that used to rank but are slipping. Refreshing these is easier than writing new content.
  3. New Content: The hardest path. Do this last.

Automate Priorities: Zyro's Optimization Hub ranks tasks by "Value Opportunity/Mo".