Standard analytics can tell you *what* happened, but not *why*. Zyro's Insights and User Journey tools are designed to uncover the "invisible" user experience problems that are costing you conversions. This guide shows you how to use them to find and fix friction points on your site.
Visualize the Path with the Journey Tree
Our Visual Journey Tree maps out the most common paths users take through your site. Each node is color-coded by conversion rate, instantly showing you which paths are effective (green) and which are dead ends (red). Use this to identify where users get lost or drop out of your funnel.
See Through Your Users' Eyes with Heatmaps
The Interaction Overlay is one of Zyro's most powerful features. It lets you see your own website with a layer of user data on top:
- Click Heatmaps: See exactly where users are clicking. This is invaluable for identifying "dead clicks"—clicks on non-interactive elements that indicate user frustration and confusion.
- Scroll Maps: Find out how far down your pages users are actually scrolling, helping you determine if your most important calls-to-action are being seen.
By combining these visual tools, you can move beyond simple metrics and gain a deep, empathetic understanding of your user experience, allowing you to fix the problems that are truly hurting your bottom line.