A high-converting landing page has one job: get the click. Every element on the page must support that single goal.

The 5 Essential Elements

  1. Headline: Must match the ad or link the user clicked (Message Match).
  2. Hero Image: Shows the product in action or the "after" state.
  3. Social Proof: Logos, testimonials, or "5,000+ happy customers" placed near the CTA.
  4. Single CTA: Do not offer "Learn More" and "Buy Now." Pick one.
  5. Speed: If it loads in >3 seconds, you lose 40% of traffic. (See: Core Web Vitals).

Test your layout: Run an A/B test on your landing page with Zyro.