A high-converting landing page has one job: get the click. Every element on the page must support that single goal.
The 5 Essential Elements
- Headline: Must match the ad or link the user clicked (Message Match).
- Hero Image: Shows the product in action or the "after" state.
- Social Proof: Logos, testimonials, or "5,000+ happy customers" placed near the CTA.
- Single CTA: Do not offer "Learn More" and "Buy Now." Pick one.
- Speed: If it loads in >3 seconds, you lose 40% of traffic. (See: Core Web Vitals).
Test your layout: Run an A/B test on your landing page with Zyro.