Use this practical playbook of conversion rate optimization strategies and best practices, plus a ready-to-run conversion rate optimization checklist.

Core Strategies

  • Clarity beats clever: Value prop and primary CTA above the fold.
  • Reduce friction: Fewer form fields, guest checkout, transparent pricing.
  • Trust everywhere: Reviews, media logos, guarantees near actions.
  • Speed wins: Improve LCP/INP/CLS; prioritize slow templates in Optimization Hub.
  • Guided paths: Internal links that reflect intent; verify with User Journeys.

Checklist (copy/paste into an Action Plan)

  1. Define the goal and add value in Conversion Goals.
  2. Run heatmaps & scroll maps in Insights; note dead/CTA-blind spots.
  3. Draft hypotheses and expected Goal Value impact.
  4. Ship copy/design changes; document in Action Plan.
  5. Measure lifts in Organic ROI; keep or roll back.

Remember: CRO is compounding—optimize templates, then scale.