In E-commerce, friction kills sales. Conversion Rate Optimization (CRO) is about removing barriers to purchase.

The Product Page (PDP) Checklist

  • Images: High-res, zoomable, and fast loading. (Fix LCP: Web Vitals Guide).
  • Social Proof: "500 sold in the last month" or "4.8 Stars" must be above the fold.
  • Shipping: "Free Shipping" or delivery dates should be visible before checkout.

Checkout Optimization

Enable Guest Checkout. Forcing account creation causes 30% of cart abandonment.

Find Friction: Use Zyro Heatmaps to see where users drop off.