You don't need 20 tools. You need 4 capabilities to run a CRO program effectively.

  1. Quantitative Analytics: (Google Analytics 4) - Tells you what happened.
  2. Qualitative Analytics: (Heatmaps/Session Recording) - Tells you why it happened. (See: Heatmap Guide).
  3. Testing Engine: (A/B Testing Tool) - Allows you to run experiments.
  4. Project Management: (Trello/Jira/Zyro) - Tracks your hypotheses and results.

All-in-One: Zyro combines Heatmaps, A/B Testing, and Analytics in one platform.