This practical guide maps the essential conversion rate optimization tools and software to real workflows—so you know what to use and when.

The Core Stack

  • Behavior: Zyro Interaction Overlay (heatmaps, scroll, dead/rage clicks) + User Journeys.
  • Web Perf: Site Health for LCP/INP/CLS, image and script optimization.
  • Attribution: Conversion Goals with currency values; revenue in Organic ROI.
  • Prioritization: Optimization Hub (Value Opportunity / mo, Content Decay).

Daily CRO Workflow

  1. Scan Dashboard → Smart Feed for urgent issues/opportunities.
  2. Analyze behavior & funnels; note hypotheses.
  3. Create an Action Plan test; implement copy/design changes.
  4. Report outcomes in revenue terms (Goal Value), not just lift %.

Choose fewer tools and deeper adoption. Tie everything to revenue.