What is conversion rate optimization (CRO)? CRO is the systematic process of improving the percentage of users who complete a desired action—purchase, demo, signup—on your site. If you're searching for the conversion rate optimization definition, this beginner's guide explains CRO in plain English and shows how to run it inside Zyro.

Why CRO Matters

  • More revenue from the same traffic.
  • Better user experience (fewer blockers, faster paths).
  • Cheaper growth: amplify ROI on SEO, paid, and social.

The CRO Cycle

  1. Measure: Define conversion goals with value in Conversion Goals. View revenue impact in Performance Report → Organic ROI.
  2. Find Friction: Use Insights → Interaction Overlay heatmaps (dead clicks, scroll-to-CTA, rage clicks) and User Journeys path leaks.
  3. Prioritize: Score opportunities in Optimization Hub (Value Opportunity / mo, Content Decay, page importance).
  4. Experiment: Ship changes through an Action Plan and track impact (rank/clicks + goal value).
  5. Repeat: Scale what works across similar templates.

Quick Wins for Beginners

  • Clarify value prop above the fold; add social proof near CTAs.
  • Reduce form fields; make primary CTA unmistakable.
  • Fix Core Web Vitals (LCP/INP/CLS) in Site Health.