Google Analytics 4 (GA4) is event-based, making it perfect for tracking user behavior. Don't just track "Pageviews"; track "Actions".
Essential CRO Events
view_item_list: Viewing a category.add_to_cart: Intent to buy.begin_checkout: Entering the funnel.purchase: Success.
By mapping this flow in "Explorations," you can find exactly which step has the highest drop-off rate.
Sync with Zyro: Mirror your GA4 goals in Zyro to attribute SEO revenue.