GA4 is essential for CRO (conversion rate optimization)—but only if it's configured for decisions, not dashboards. Here's a focused setup and workflow that pairs GA4 with Zyro.
Events You Actually Need
- View_item/list, add_to_cart, begin_checkout, add_payment_info, purchase.
- Lead flows: start_form, submit_form, demo_booked.
Funnels & Audiences
- Build checkout funnels by device; break down by traffic source and campaign.
- Create remarketing audiences for high-intent drop-offs.
Connect to Zyro
- Mirror GA4 goals in Conversion Goals with currency values.
- Attribute value in Performance Report → Organic ROI and prioritize fixes in Optimization Hub.
- Validate behavior with Interaction Overlay and User Journeys.
Use GA4 to find where; use Zyro to decide what to fix and how to prove ROI.
FAQs
- Which events matter?
- E-com: view_item→purchase; Lead: start_form→demo_booked.
- How to align with Zyro?
- Mirror goals with currency, then attribute value in Organic ROI.
Action: Build a device-split checkout funnel and fix top drop-offs.
Last updated 2025-11-01
FAQs
What is GA4 for CRO: Events, Funnels, and Experiments That Move Revenue?
A clean GA4 setup for CRO: the right events, funnels, and audiences—tied to Zyro goals and revenue.
How do I get started?
Start with the quick wins outlined here, then use Zyro to generate briefs, publish content, and A/B test changes. When you're ready, pick a plan or talk to us.