Google Analytics 4 (GA4) is event-based, making it perfect for tracking user behavior. Don't just track "Pageviews"; track "Actions".

Essential CRO Events

  • view_item_list: Viewing a category.
  • add_to_cart: Intent to buy.
  • begin_checkout: Entering the funnel.
  • purchase: Success.

By mapping this flow in "Explorations," you can find exactly which step has the highest drop-off rate.

Sync with Zyro: Mirror your GA4 goals in Zyro to attribute SEO revenue.