GA4 is essential for CRO (conversion rate optimization)—but only if it's configured for decisions, not dashboards. Here's a focused setup and workflow that pairs GA4 with Zyro.

Events You Actually Need

View_item/list, add_to_cart, begin_checkout, add_payment_info, purchase.
Lead flows: start_form, submit_form, demo_booked.

Funnels & Audiences

Build checkout funnels by device; break down by traffic source and campaign.
Create remarketing audiences for high-intent drop-offs.

Connect to Zyro

Mirror GA4 goals in Conversion Goals with currency values.
Attribute value in Performance Report → Organic ROI and prioritize fixes in Optimization Hub.
Validate behavior with Interaction Overlay and User Journeys.

Use GA4 to find where; use Zyro to decide what to fix and how to prove ROI.