Guide
Conversion Rate Benchmarks
Rough example ranges by industry, not measured data. Published benchmarks vary widely from source to source, so treat these as a starting point and track your own rate over time.
Example conversion rates by industry (illustrative)
| Industry |
Example average |
Strong (example) |
| Fashion & Apparel |
1.8% |
4.2% |
| Health & Beauty |
2.4% |
5.1% |
| Electronics |
1.1% |
3.4% |
| Home & Furniture |
0.9% |
2.8% |
| Food & Beverage |
2.6% |
5.8% |
| B2B Services |
4.8% |
11.2% |
What affects conversion rates?
Conversion rates vary widely with traffic source, device and price point. For example, email traffic often converts better than social traffic (TikTok/Instagram) because the visitor already knows you.
A common cause of low conversion is friction: slow pages, confusing checkout flows and landing pages with no reviews or social proof.
How to beat the benchmark
If you are below average, don't panic. The fastest way to improve is continuous A/B testing. By testing your Headlines, Offers, and Call-to-Action buttons, you can incrementally improve your rate week over week.
Zyro helps with this. Its A/B tests (from the Starter plan) count the sales each version makes, and on the Growth and Scale plans, bandit tests route more traffic to the winner while the test runs.