Test anything, improve everything

Don't just test popups. Use Zyro to A/B test your headlines, images, and offers. Find out what actually drives revenue with data-backed experiments.

Start testing
Original
Variant B
+24% CVR
VS

Optimize every pixel

✍️

Copywriting

Test different value propositions in your hero section. "Free Shipping" vs "Fast Delivery".

🖼️

Imagery

Swap out product photos. Does a lifestyle shot convert better than a plain white background?

🧱

Layouts

Move sections around. Try putting your testimonials above the fold or hiding the navigation bar.

📊

Bayesian Stats

We use advanced statistics to tell you the probability of a variant being the winner (e.g., "95% chance to beat original").

💰

Revenue Tracking

Don't just optimize for clicks. See which version actually drove more dollars to the bank.

🔍

Filter Results

Drill down into results to see if a variation worked for mobile users but failed on desktop.

Be scientific
The most successful brands run 5+ tests a month.

Turn opinions into data

Stop arguing about which headline is better. Let your customers decide with their wallets.

Start experimenting

Three steps to a winning test

Launch experiments without developers.

1

Setup Test

Create a new experiment in Zyro and define your hypothesis.

2

Create Variants

Use our tools to set up the alternate headline, image, or offer you want to test.

3

Launch

Set traffic split (50/50) and start the test. We handle the routing.

Advanced testing tools

Go beyond basic A/B testing.

AI Optimization

Don't want to wait? Let our Bandit Algorithm automatically route traffic to the winner.

Enable AI

Traffic Segmentation

Run a test only for traffic coming from TikTok or only on iPhone devices.

View segments

Friction Analysis

See *why* the original version is failing before you decide what to test next.

Find friction

Frequently asked questions

Does this hurt SEO?

No. We follow Google's guidelines for A/B testing. We use JavaScript redirection or dynamic insertion, which Google bots understand and do not penalize as "cloaking."

Can I test on Shopify Checkout?

If you are on Shopify Plus, yes. For standard plans, you can test everything up until the checkout page (Homepage, Product Pages, Cart Drawer, etc).

How long should a test run?

It depends on your traffic. We recommend running tests for at least 1-2 weeks to account for weekend vs. weekday behavior and to reach statistical significance.