YouTube is the world's second-largest search engine. Ranking videos requires a different set of signals than Google Search.
Key Ranking Factors
- CTR (Click-Through Rate): The title and thumbnail are 80% of the battle. If they don't click, they can't watch.
- Audience Retention: YouTube wants to keep people on the platform. High retention (watch time) is the #1 ranking signal.
- Keywords in Speech: YouTube transcribes your audio. Say your target keywords in the first 30 seconds.
Unified Inbox: Manage YouTube comments alongside TikTok and Instagram in Zyro Social Hub.