YouTube is a search engine. Optimize for intent, retention, and CTR.

Ranking Factors

  • Title/thumbnail CTR, average view duration, session starts, and comments.

Execution

  1. Research queries; script hooks and open loops.
  2. Design titles/thumbnails A/B style.
  3. Add Chapters, end screens, and cards.

Track in Social Hub: format performance, best times to post, and conversions from YouTube traffic.