Home Versus Google Optimize The Sun Has Set The Google Optimize Replacement Google Optimize shut down on 30 September 2023. Zyro is a self-serve way to keep testing: free to start with revenue attribution, and A/B tests from the Starter plan. Zyro VS Google Optimize Feature Comparison Table Feature Zyro Google Optimize Service Status Is it actively supported? Active & Evolving Shut down 30 Sep 2023 Experiment Limit How many live tests can you run? (Starter / Growth / Scale; none on Free) 15 / 50 / 250 live tests No longer available Flicker Control Does the original flash before the test version? Hides only the tested element, with a timeout No longer available Revenue Attribution Can you see which ad or channel brought each sale? Built in, free on every plan No longer available Statistical Model How results are reported. Bayesian: the chance each version beats your original No longer available Traffic Allocation Does it shift traffic to the winner on its own? Bandit tests on Growth & Scale No longer available Setup Time Minutes: Shopify app or one snippet N/A (Discontinued) 1. What Happened to Google Optimize? Google Optimize and Optimize 360 stopped working on September 30, 2023, as Google's Optimize help center confirms. Any experiments still running on that date ended. Zyro is a separate, self-serve testing tool. On Shopify you install the app and turn on its app embed; anywhere else you paste one snippet. While a test loads, Zyro hides only the part of the page being tested until its version is ready, with a timeout so your page is never left hidden. 2. Don't Go Back to Spreadsheets Without a testing tool, some teams try to run tests by hand with Google Tag Manager and spreadsheets. It can work, but it is easy to get wrong and slow to read. Zyro gives you a visual editor and automatic reporting: click on your own page to change a headline, image or button, and Zyro counts the sales each version makes. On the Growth and Scale plans, bandit tests shift more traffic to the version that sells more while the test runs. 3. Results You Can Read A test result should tell you what to do next, in plain words. Zyro reports each test as the chance a version beats your original, using Bayesian statistics, so you can check progress any day. It waits for enough visitors and sales before it pauses a losing version or picks a winner. You can run up to 15 live tests on Starter, 50 on Growth and 250 on Scale.
1. What Happened to Google Optimize? Google Optimize and Optimize 360 stopped working on September 30, 2023, as Google's Optimize help center confirms. Any experiments still running on that date ended. Zyro is a separate, self-serve testing tool. On Shopify you install the app and turn on its app embed; anywhere else you paste one snippet. While a test loads, Zyro hides only the part of the page being tested until its version is ready, with a timeout so your page is never left hidden. 2. Don't Go Back to Spreadsheets Without a testing tool, some teams try to run tests by hand with Google Tag Manager and spreadsheets. It can work, but it is easy to get wrong and slow to read. Zyro gives you a visual editor and automatic reporting: click on your own page to change a headline, image or button, and Zyro counts the sales each version makes. On the Growth and Scale plans, bandit tests shift more traffic to the version that sells more while the test runs. 3. Results You Can Read A test result should tell you what to do next, in plain words. Zyro reports each test as the chance a version beats your original, using Bayesian statistics, so you can check progress any day. It waits for enough visitors and sales before it pauses a losing version or picks a winner. You can run up to 15 live tests on Starter, 50 on Growth and 250 on Scale.