The Modern Stack
vs. The Legacy Giants

Growth teams are leaving 2015-era tools behind. See how Zyro's Server-Side Attribution and AI Bandits outperform the legacy testing platforms.

Why "Testing" Isn't Enough Anymore

Legacy tools like Optimizely and VWO were built for a different internet—one where users only used Google Search and cookies lasted forever.

Today, 40% of your traffic comes from the "Invisible Web" (ChatGPT, Dark Social, Private Browsers). Legacy tools treat this as "Direct" traffic, polluting your data.

Zyro is different. We don't just test headlines; we track the full customer journey using a 30-day lookback attribution model to reveal exactly where your revenue originates.

The Zyro Advantage

  • Multi-Armed Bandits: Don't waste 50% of traffic on losers. Auto-shift to winners.
  • Server-Side Precision: No "flicker". No loading delays. Pure speed.
  • AI Source Detection: Track traffic from ChatGPT, Perplexity, and Gemini.
  • Financial Ledger: Connect ad spend directly to bank deposits, not just pixels.