Home Versus Optimizely The Modern Alternative Zyro vs. Optimizely Optimizely is a full experimentation platform you buy through its sales team. Zyro is a self-serve option for stores: published prices, a free plan, and testing on Shopify or any website. Zyro VS Optimizely Feature Comparison Table Feature Zyro Optimizely Getting Started How you start using it. Self-serve: Shopify app or one snippet Request a demo Statistical Model How results are reported. Bayesian: the chance each version beats your original Stats Engine (sequential testing) Bandit Tests Shift traffic to the winner while a test runs. Growth & Scale plans Multi-armed bandit optimizations Starting Price What you pay to start. Zyro's Free plan includes revenue attribution. $0 Free plan (A/B tests from Starter) Not published (plans packaged per customer) 1. How You Buy It When we checked in October 2026, Optimizely's pricing page said every plan is individually packaged and asked visitors to request a demo. That suits large teams with a buying process. Zyro publishes its prices. Start on the Free plan with revenue attribution, move to Starter for A/B tests and live offers, or to Growth and Scale for bandit tests and more tracked visitors. On Shopify you install the app; anywhere else you paste one snippet. 2. Checking Results Early Optimizely's Stats Engine uses sequential testing, which is built so you can watch results while a test runs (see Optimizely's statistics docs). It also offers multi-armed bandit optimizations. Zyro takes a Bayesian approach: every result is the chance a version beats your original, and Zyro waits for enough visitors and sales before it pauses a losing version. On the Growth and Scale plans, bandit tests shift more traffic to the better version as the test runs.
1. How You Buy It When we checked in October 2026, Optimizely's pricing page said every plan is individually packaged and asked visitors to request a demo. That suits large teams with a buying process. Zyro publishes its prices. Start on the Free plan with revenue attribution, move to Starter for A/B tests and live offers, or to Growth and Scale for bandit tests and more tracked visitors. On Shopify you install the app; anywhere else you paste one snippet. 2. Checking Results Early Optimizely's Stats Engine uses sequential testing, which is built so you can watch results while a test runs (see Optimizely's statistics docs). It also offers multi-armed bandit optimizations. Zyro takes a Bayesian approach: every result is the chance a version beats your original, and Zyro waits for enough visitors and sales before it pauses a losing version. On the Growth and Scale plans, bandit tests shift more traffic to the better version as the test runs.