| What it is | A large suite: reports, ad credit, an AI helper called Moby, and ad tools. [1] | A Shopify app for profit, tests, pop-ups and alerts. |
| Free plan | Yes. First and last click, 12 months of data, up to 10 users. [1] | Yes. No card and no end date. |
| What the free plan includes | Ad, email and SMS data in one view, its own pixel, and a post-purchase survey. [1] | Profit, revenue by channel, store alerts and a morning email. |
| Paid plans | Foundation $219 a month. Automate $749 a month. Enterprise by quote. [1][2] | Starter $47, Growth $97 and Scale $358 a month. See pricing. |
| How you buy | Its site asks you to book a walkthrough for paid plans. [2] | Pick a plan in the app. No call needed. |
| Credit for each sale | First and last click free. Shared credit from Foundation. Mix models and lift tests on its Compass product. [1][2] | Shared credit on every plan, next to last click. Checked against your real orders, with unseen sales shown as "Not tracked". |
| Profit per sale | Profit insights are listed among its features. [1] | Yes, on every plan. Takes off product cost, shipping, fees, refunds and Meta ad spend. |
| Ad spend it reads | Ads, Amazon, email and SMS on the free plan. [1] | Meta today. Google Ads and TikTok once they approve Zyro. |
| Tests on your store | Not listed on its plans. [1][2] | From Starter: product titles, descriptions and photos, pages and theme templates. |
| Pop-ups | Not listed on its plans. [1][2] | Design on every plan. Live pop-ups from Starter. |
| Alerts when something breaks | Notifications are listed among its features. [1] | Checks every 5 minutes. Email, plus Slack, Teams and more if you add them. |
| Use of AI | Moby answers questions and, on Automate, can take actions in ad accounts. [1] | Only for wording ideas and a Meta ad page check. Alerts and daily tips use fixed rules. |
| Shipping and customs | Not listed on its plans. [1] | Shipping costs and duties, on every plan. |
| Billing | Some charges may be billed by Triple Whale, outside your Shopify invoice. [1] | Billed through Shopify. Uninstall and billing stops. |
| Security reports | Says SOC 2 Type 2 on its Enterprise plan. [2] | No SOC 2 report. Data is encrypted at rest. See security. |
| On the App Store since | December 2020. [1] | July 2026. Zyro is new. |