Feature Comparison Table

Feature Zyro Convert
Delivery Architecture How experiments are served to visitors.
Sub-50ms edge delivery
Client-side by default
Traffic Optimization Does it automatically shift traffic to winners?
Multi-Armed Bandits, all plans
Frequentist / manual by default
Statistical Model How we calculate winners.
Bayesian + Bandit
Frequentist-leaning
Revenue Attribution Can it tie tests to real revenue?
Native, built in
Relies on external analytics
Free Tier Can you start without paying?
True free tier
Trial / paid plans
Setup Time
~2 minutes, self-serve
Often needs implementation help

1. Delivery: Edge Speed vs. Client-Side Rendering

Convert is, at the time of writing, a client-side tool by default. Its script runs in the visitor's browser to decide and render variations, which is flexible for agencies but adds work to every page load.

Zyro serves experiments from the edge in under 50ms, so variations are decided close to the visitor and rendered with minimal impact on your Core Web Vitals. Learn more about site A/B testing on Zyro.

2. Optimization: Bandits on Every Plan

Convert leans frequentist and manual: you typically run a fixed test, wait for significance, then decide. That is rigorous, but it can waste traffic on losing variations while you wait.

Zyro uses Bayesian statistics with Multi-Armed Bandit algorithms on all plans, including Free. The bandit automatically shifts traffic toward the better performer and can auto-pause weak variations, so you protect revenue while the test runs.

3. Attribution: See the Money, Not Just the Clicks

Convert focuses on testing and typically relies on your external analytics stack to connect experiments to revenue.

Zyro ships with native revenue attribution, plus server-side tracking and GA4 sync, so you can tie each variation directly to revenue, including hard-to-track sources like AI assistants and dark social. Compare plans on the pricing page.