AI optimization

Stop guessing. Let Zyro route every visitor to the version that sells.

Zyro tests your page versions, finds the winner with Bayesian confidence, and shifts traffic toward it as results come in. Per traffic source, on its own, while you sleep.

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Live · routing traffic by performance
Version Awinning 80%of traffic
Version Btrailing 20%of traffic

Version A converts 4.8% vs 1.2%. Zyro keeps sending more visitors to the winner until that changes.

One sentence, not a spreadsheet. The traffic moves itself.
The problem

A classic A/B test wastes weeks sending half your traffic to a loser.

Fixed 50/50 splits hold until the test ends, so every visitor who sees the worse version is a sale you didn't have to lose. Zyro shifts traffic the moment one version pulls ahead, then keeps watching in case it changes.

How it works

Three things working at the same time.

Find the winner faster, route by where visitors come from, and keep the result honest. No manual analysis, no restarting tests.

Shift, don't wait

As results come in, Zyro sends more traffic to the better version instead of holding a fixed split until the end. You start gaining before the test is over.

Keep testing the winner

Behavior changes between a weekday and a weekend. Zyro keeps a slice exploring so the current winner has to stay the winner, and adapts if it stops being one.

Optimize for revenue

Set the goal to a completed order or revenue per visitor, so the optimization chases money, not cheap clicks that never buy.

Per-source winners

The same page can win with Instagram visitors and lose with Google visitors. Zyro checks each test per source and routes accordingly.

Device aware

Mobile and desktop don't behave the same. A version that wins on the phone can lose on the laptop, and Zyro treats them separately.

Audience targeting

Pair routing with audience segments so a returning customer and a first-time TikTok click can each get the version built for them.

Auto-pause losers

If a version starts losing sales, Zyro pauses it automatically and your original comes back, so a bad variant never keeps costing you.

Bayesian confidence

Zyro waits for enough evidence before it calls a winner, so a short-term lucky streak doesn't get crowned by mistake.

Plain-English verdicts

You get a sentence and a button, not a stats table. Keep the winner with one click, or let Zyro keep it running.

The clever part

One test, a different answer for each source.

Most tools give you one average result that's wrong for half your traffic. Zyro splits every test by where visitors came from and routes each person to the version that wins for people like them.

Same test, split by traffic source
Original Version B Zyro's call
IGInstagramfrom reel ads $1.02per visitor $1.41 ✓per visitor Route Instagram to Version B
GGooglefrom search ads $1.38 ✓per visitor $1.12per visitor Keep the original for Google
TTTikTokpaid clicks Not enough visitors yet. Zyro is still counting. No verdict until it's sure
One test, two different answers. Zyro found both and routes each source on its own.
Set it and forget it

Launch a self-optimizing test in three steps.

1

Create your versions

Change a headline, an image, a button or an offer. Build 2 to 4 versions in the testing editor.

2

Turn on smart routing

Pick AI optimization instead of a fixed split, and choose what counts as a win: an order, or revenue per visitor.

3

Publish and relax

Zyro watches around the clock, routes traffic to the winner per source, and pauses anything that starts losing.

Works with

Better data in, sharper routing out.

AI optimization is one pillar. It gets smarter when it's fed clean attribution and the right traffic segments.

A/B testing

Prefer manual control? Run standard A/B/n split tests with fixed traffic allocation and the same plain-English verdicts.

View testing

Attribution

Trace every sale back to the ad, post or search that started it, including invisible-web traffic, so the routing knows who's who.

View attribution

Traffic segmentation

Run experiments specific to mobile users, a single source, or returning customers, and let Zyro optimize each segment apart.

View segments
Fair questions

The things you're right to ask

How does Zyro pick the winning version?

Zyro shifts traffic toward the better-performing version as results come in, using Bayesian confidence so you don't wait for a fixed sample size before you start gaining. It keeps testing so the winner stays the winner.

Does it test each traffic source separately?

Yes. The same page can win with Instagram visitors and lose with Google visitors. Zyro checks every test per source and shows each visitor the version most likely to convert for people like them.

What happens if a variant starts losing money?

Zyro watches every test while it runs. If a version starts losing sales it gets paused automatically and your original comes back, so a bad variant never keeps costing you.

Can I optimize for revenue instead of clicks?

Yes. You can set the goal to a completed order or revenue per visitor, so the optimization prioritizes money rather than cheap clicks that never buy.

Let the traffic find its own winner.

Paste one snippet, pick your versions, and Zyro routes every visitor to whatever sells best. Start on the free plan.

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