Zyro uses server-side tracking and linear attribution to tell you exactly which ads on Google, Meta, and TikTok are driving sales—even on iOS devices.
Give equal credit to every touchpoint (Facebook click, Google search, Email). Stop letting the "last click" take all the glory.
Assign 40% credit to the first click (discovery) and 40% to the last click (conversion), distributing the rest in between.
See "Facebook Reported ROAS" next to "Zyro Actual ROAS" to identify which campaigns are over-reporting.
Send conversion events directly from the server (CAPI) to Meta and TikTok, bypassing browser tracking prevention.
Track 100% of your conversions. Client-side pixels miss up to 30% of data due to blockers; server-side catches everything.
Send extra data like "High Intent Score" or "Customer LTV" back to ad platforms to help them find better quality users.
See the exact sequence: "Clicked Instagram Ad" → "Viewed Product" → "Left Site" → "Googled Brand" → "Purchased".
Understand how long it takes a user to buy after seeing your first ad. Optimize your retargeting windows accordingly.
Track which channels bring in customers with the highest Lifetime Value, not just the cheapest initial purchase.
Stop cutting profitable campaigns just because Facebook didn't track the sale.
Implement server-side tracking without a developer.
Link your Shopify/WooCommerce store and your ad accounts (Meta, Google, TikTok) in one click.
Toggle "Server-Side Tracking" on. Zyro automatically configures the API connections.
Use the Attribution Dashboard to see real ROAS and scale the winners.
Data is only useful if you can act on it.
Use your attribution data to create high-value lookalike audiences for your ads.
Push accurate, server-side conversion events directly into Google Analytics 4.
Send extra data points (Time on Site, Scroll Depth) to train ad algorithms faster.
No, it enhances it. GA4 often misses data due to cookie consent and browser restrictions. Zyro feeds accurate data INTO GA4 so your reports are actually correct.
Ad platforms optimize based on data. If they only see 70% of your conversions, they optimize poorly. Giving them 100% of the data (via server-side) helps their AI find buyers faster and cheaper.
Yes. Zyro respects user consent choices. We help you collect data accurately for users who opt-in, ensuring you maximize the value of your compliant data.
You’ve hit a plan limit.